Today’s Lesson: Focus on those things that actually move the needle.
ZMOT… Big Data… and now Micro-Moments?!?!? Unless you’re the CMO of a Fortune 500 company, it’s better to focus your marketing and sales efforts on those things you can (1) Easily Measure; (2) Quickly Understand; and (3) Successfully Influence. For most of us, that meanswe need to set our sights on the boring and themundane and the effective.
When everything is critical, then nothing is.