Steve’s Memes: When Everything Is Critical, Then Nothing Is

Today’s Lesson: Focus on those things that actually move the needle.

 

Moving the needle

ZMOT… Big Data… and now Micro-Moments?!?!? Unless you’re the CMO of a Fortune 500 company, it’s better to focus your marketing and sales efforts on those things you can (1) Easily Measure; (2) Quickly Understand; and (3) Successfully Influence. For most of us, that means we need to set our sights on the boring and the mundane and the effective.

TODAY’S LESSON:

When everything is critical, then nothing is.