Steve’s Memes: Effective is Simple; Snake Oil is Complicated
Today’s Lesson: Remember that those who still sell snake oil succeed by making you feel like you’re too old-school or too dumb to really “Get It.”
Einstein said it best: “If you can’t explain it simply, you don’t understand it well enough” … although I will add:…or what you’re selling is snake oil.”
TODAY’S LESSON:
There is no genuinely effective marketingproduct available to the average businesses today that cannot be explained to a 7-year-old. So, if a salesperson can’t simply demonstrate how his offering will impact your bottom line, it’s time to ignoreeverything else he says.
Jim
June 15, 2016 @ 3:43 pm
Philadelphia – Explain This To Me Like I’m a Two Year Old (Denzel Washington)
https://youtu.be/AR6eXWNJzoY
Steve Stauning
June 15, 2016 @ 3:52 pm
Perfect!