Steve’s Memes: Effective is Simple; Snake Oil is Complicated

Today’s Lesson: Remember that those who still sell snake oil succeed by making you feel like you’re too old-school or too dumb to really “Get It.”


Steves Memes Effective is Simple

Einstein said it best: “If you can’t explain it simply, you don’t understand it well enough” … although I will add: …or what you’re selling is snake oil.”


There is no genuinely effective marketing product available to the average businesses today that cannot be explained to a 7-year-old. So, if a salesperson can’t simply demonstrate how his offering will impact your bottom line, it’s time to ignore everything else he says.