SEO & SEM Checklists: How to Spot & Stop SEO & SEM Waste & Fraud (PART 15) TRANSCRIPT: All right. We’re in the home stretch. What we’re gonna do is we’re gonna recap very quickly. I’m gonna give you some checklists here, in the end, but don’t worry about writing everything down, because I’m gonna give […]
The Theft They Call Display Advertising: How to Spot & Stop SEO & SEM Waste & Fraud (PART 14) TRANSCRIPT: Let’s dive into display, and we’ll just call it what it is, the theft they call display advertising, because that’s what I see out there. I see this a lot. Now, this is where the real […]
An Honest PPC Company: How to Spot & Stop SEO & SEM Waste & Fraud (PART 13) TRANSCRIPT: All right, here’s another worst practice. This is where your vendor wants to co-mingle their organic and paid search results together. Now, website companies that are selling you SEO and SEM, they’re famous for showing you one report […]
Should You Bid on Your Own Name? How to Spot & Stop SEO & SEM Waste & Fraud (PART 12) TRANSCRIPT: Now the next question that comes up is, “Should we bid our own name?” I get that question all the time. This, by the way, its called a branded keyword. This is how your SEM […]
The Real PPC Success Metrics: How to Spot & Stop SEO & SEM Waste & Fraud (PART 11) TRANSCRIPT: The best practice is to have conversion metrics clearly defined in the reporting and set up the Google Analytics. If all the SEM wants to do is show you cost per click because I see this, I […]
More PPC Red Flags: How to Spot & Stop SEO & SEM Waste & Fraud (PART 10) TRANSCRIPT: Here’s another huge red flag. The vendor basically says, “We don’t link PPC into your Google Analytics account because we use proprietary software and algorithms.” I’ve heard that. “Mr Dealer we will not link the PPC into your […]
How to Stop SEM Theft: How to Spot & Stop SEO & SEM Waste & Fraud (PART 9) TRANSCRIPT: Now, how do we stop this SEM theft? It’s very simple, very, very simple. Pay the search engines directly. Let me say that again. Pay the search engines directly. But, Steve, our SEM says we can’t do […]
SEM Best & Worst Practices: How to Spot & Stop SEO & SEM Waste & Fraud (PART 8) TRANSCRIPT: We’re gonna jump into Section 4 here. We’re gonna look at the SEM practices. The Best and Worst Practices of Search Engine Marketing on the pay per click side. Rather than just tell you how some vendors […]
SEO & Google My Business: How to Spot & Stop SEO & SEM Waste & Fraud (PART 7) TRANSCRIPT: All right, so here’s the other part of this. The Google My Business results, see these must be easy to track and verify. See, remember for dealers all search is local and not getting the business card […]
SEO – What & How To Measure: How to Spot & Stop SEO & SEM Waste & Fraud (PART 6) TRANSCRIPT: All right, let’s take a look at SEO. What do we need to measure and how do we measure that? First, let’s talk about what good SEO is. There is no secret sauce. The only […]
More Bad SEO Reports: How to Spot & Stop SEO & SEM Waste & Fraud (PART 5) TRANSCRIPT: Now domain authority, that’s an important piece right? And I want to see my domain authority go up. Again, we’re not a Google analytics class let you’re SEO explain to you what domain authority is, but here’s what […]
Search Console & Other Bad SEO Reports: How to Spot & Stop SEO & SEM Waste & Fraud (PART 4) TRANSCRIPT: Plus, here’s the problem with Google Search Console. It’s proving to have lots of inaccuracies, and that’s a problem, all right? For example, we look at the average position for top keywords in Google Search […]
SEO – Not for Every Dealer: How to Spot & Stop SEO & SEM Waste & Fraud (PART 3) TRANSCRIPT: All right. Now, let’s be clear. Not every dealer needs to spend on SEO. I want to say that again because your OEM will tell you differently, your website provider will tell you differently, and every […]
SEO – Fraud or Laziness: How to Spot & Stop SEO & SEM Waste & Fraud (PART 2) TRANSCRIPT: All right. We’re going to start with SEO today, then we’re going to get into PPC, and then finally display. So when we talk about SEO, I want to ask the question, “Is some of what’s going […]
Google is Not Your Friend: How to Spot & Stop SEO & SEM Waste & Fraud (PART 1) TRANSCRIPT: Hi. This is Steve Stauning with another Steve Stauning Short & Sweet video training lesson. Today’s lesson: How to stop the SEO and SEM theft that’s happening in dealerships across American today. Now, this was originally recorded […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 14) How to Create the Credit Application Internet Sales Process TRANSCRIPT: All right, let’s dive into the last section today, the internet app internet sales process. First, again, we got to figure out who this prospect is, right? If you have a long form credit […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 13) How to Create the Automotive Trade-In Lead Internet Sales Process TRANSCRIPT: So, Section Six, the Trade Lead Internet Sales Process. Let’s understand. First off more than anything else, let’s understand the trade prospect. Think about them for a minute. They were on your site […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 12) How To Write a No Phone Automotive Internet Sales Process TRANSCRIPT: Alright, that’s a traditional process, we’re going to jump into the no phone internet sales process now, section five. This one’s pretty self explanatory, right? This is a traditional lead, where we have […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 11) Internet Sales Process Emails: Avoiding Spam Filters & More TRANSCRIPT: All right. Well what else is in the traditional process? Well it’s short, right? It’s 45 days max. We’re gonna bury the messages. It’s front loaded. 13 of the 21 activities are in the […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 10) How to Make Template Emails Seem Personal TRANSCRIPT: Now some of you, I know what you’re saying. “Hey Steve, hold on. We want our emails to look personal, we really do.” Great. Write a personal email. Write a personal email to a non-responsive prospect […]
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