Short & Sweet Video Training

The Perfect Appointment

Close Your Shown Appointments at 80%! Yes, top dealers really do enjoy 80%+ show rates and 80%+ close rates of their appointments by following The Perfect Appointment! In this updated version, Steve and the Undeniable Advantage Team show you what works for dealers and what doesn’t work when enacting The Perfect Appointment in your […]

Real Social Selling: How To Really Sell Using Facebook

How To Really Sell On Social Media! Social Selling is real and it’s happening today! Right now, dynamic, energetic, enthusiastic salespeople are selling everything from furniture to cars to RVs to powersports to homes using nothing more than Facebook and perhaps an inexpensive app or two! Salespeople are using than their own mobile devices and […]

How to Create a Great Customer Experience Every Time!

The Customer Experience Want to learn how to “wow” every single customer every single time? This Undeniable Advantage Live Video Webcast teaches you and your team everything you need to know to provide your customers with the kind of experience that will keep them coming back. It’s not about the average “reactive customer service” that […]

Solve Dealership Turnover and Staffing Issues

Solve Dealership Turnover Issues Forever It’s not money (NADA tells us that new car dealers pay about 24% more on average than the rest of the private sector) and it’s not training (think about how much you’ve wasted over the last decade on training and retraining your team). Despite that millions wasted every year on […]

Attract and Sell More Trade-In Leads

Attract & Sell More Trade-In Leads If you’re a typical car, motorcycle, or powersports dealer, there are two primary reasons you don’t sell nearly as many trade customers as you could: 1) You’re doing a lousy job of attracting the trade-in prospect; and 2) Those prospects you do attract aren’t coming into your dealership for […]

How To Gain & Maintain a 5-Star Online Reputation

Real Reputation Management There are 2 basic approaches to reputation management: (1) Keep doing what you’re doing and pay thousands to a reputation “repair” company so they can try to game the internet for the short term; or (2) Understand that you cannot be a rat bastard offline and a saint online, and begin to implement […]

Dramatically Grow Website Conversions: Real-World Strategies for Converting Website Visitors into Buyers

Website Conversions Your website has just two goals: (1) Attract Visitors and (2) Convert Those Visitors into Customers. That’s it. Nothing complicated and certainly nothing fancy. In this 1 hour and 47 minute free online training – titled Dramatically Grow Website Conversions: Real-World Strategies for Converting Website Visitors into Buyers – you’ll learn the secrets […]

How to Attract and Sell the Millennial Car Buyer

How To Attract & Sell The Millennial Car Buyer (Part 1) How To Attract & Sell The Millennial Car Buyer (Part 2) How To Attract & Sell The Millennial Car Buyer Millennials are different and they are reportedly abandoning “the dealership experience” in record numbers. Are your managers tiring of the same old-same old […]

The Best Car Buying Experience Ever! Selling Cars Online or Offline

Deliver The Best Car Buying Experience Ever! Confused about how to start selling new cars online? Interested in growing share and CSI as you also grow your front and back gross margins? Would you like to learn to deliver the best car buying experience around whether that means 100% offline, 100% online or something […]

How to Create the Best Automotive Internet Sales Processes!

Create the Best Internet Sales Processes The connected customer has all the information and they’re ready to buy TODAY… if you’ll let them! Unfortunately, for most car dealers, their internet sales process hasn’t been updated in years. They’re spending way too much time focused on emails, almost no time on the phones or text; and […]

How to Spot and Stop Automotive SEO-SEM Waste and Fraud

The Great SEO/SEM Robbery: How to Stop the Thievery in Automotive Search It’s Time to Stop SEO & SEM Theft! If you’re an average car dealer – and I do mean just average – you’re likely wasting over $50,000 every year on basically worthless Search Engine Optimization (SEO) and Search Engine Marketing (SEM). For some […]

Steve’s Memes: The Good News/Great News of Sales Management

Today’s Lesson: You’re In This For The Long Term Or You’re Out… Leading salespeople is not a “set-it-and-forget-it” proposition. The good news is that if salespeople always did what was right, we never would’ve invented Sales Managers. TODAY’S LESSON: The great news is that this means you only need to train, inspect, retrain, and reinspect […]

Assumptive Selling: The Chapters

Assumptive Selling: The Chapters Is Assumptive Selling really the complete guide to selling more vehicles for more money to today’s connected customers? Is it really the best car sales book written for today’s car salespeople? What will I learn when I drop fifty bucks on the best book written for today’s automotive sales professionals? I’m […]

SEO & SEM Checklists: How to Spot & Stop SEO & SEM Waste & Fraud (PART 15)

SEO & SEM Checklists: How to Spot & Stop SEO & SEM Waste & Fraud (PART 15) TRANSCRIPT: All right. We’re in the home stretch. What we’re gonna do is we’re gonna recap very quickly. I’m gonna give you some checklists here, in the end, but don’t worry about writing everything down, because I’m gonna give […]

The Theft They Call Display Advertising: How to Spot & Stop SEO & SEM Waste & Fraud (PART 14)

The Theft They Call Display Advertising: How to Spot & Stop SEO & SEM Waste & Fraud (PART 14) TRANSCRIPT: Let’s dive into display, and we’ll just call it what it is, the theft they call display advertising, because that’s what I see out there. I see this a lot. Now, this is where the real […]

An Honest PPC Company: How to Spot & Stop SEO & SEM Waste & Fraud (PART 13)

An Honest PPC Company: How to Spot & Stop SEO & SEM Waste & Fraud (PART 13) TRANSCRIPT: All right, here’s another worst practice. This is where your vendor wants to co-mingle their organic and paid search results together. Now, website companies that are selling you SEO and SEM, they’re famous for showing you one report […]

Should You Bid on Your Own Name? How to Spot & Stop SEO & SEM Waste & Fraud (PART 12)

Should You Bid on Your Own Name? How to Spot & Stop SEO & SEM Waste & Fraud (PART 12) TRANSCRIPT: Now the next question that comes up is, “Should we bid our own name?” I get that question all the time. This, by the way, its called a branded keyword. This is how your SEM […]

The Real PPC Success Metrics: How to Spot & Stop SEO & SEM Waste & Fraud (PART 11)

The Real PPC Success Metrics: How to Spot & Stop SEO & SEM Waste & Fraud (PART 11) TRANSCRIPT: The best practice is to have conversion metrics clearly defined in the reporting and set up the Google Analytics. If all the SEM wants to do is show you cost per click because I see this, I […]

More PPC Red Flags: How to Spot & Stop SEO & SEM Waste & Fraud (PART 10)

More PPC Red Flags: How to Spot & Stop SEO & SEM Waste & Fraud (PART 10) TRANSCRIPT: Here’s another huge red flag. The vendor basically says, “We don’t link PPC into your Google Analytics account because we use proprietary software and algorithms.” I’ve heard that. “Mr Dealer we will not link the PPC into your […]

How to Stop SEM Theft: How to Spot & Stop SEO & SEM Waste & Fraud (PART 9)

How to Stop SEM Theft: How to Spot & Stop SEO & SEM Waste & Fraud (PART 9) TRANSCRIPT: Now, how do we stop this SEM theft? It’s very simple, very, very simple. Pay the search engines directly. Let me say that again. Pay the search engines directly. But, Steve, our SEM says we can’t do […]

SEM Best & Worst Practices: How to Spot & Stop SEO & SEM Waste & Fraud (PART 8)

SEM Best & Worst Practices: How to Spot & Stop SEO & SEM Waste & Fraud (PART 8) TRANSCRIPT: We’re gonna jump into Section 4 here. We’re gonna look at the SEM practices. The Best and Worst Practices of Search Engine Marketing on the pay per click side. Rather than just tell you how some vendors […]

SEO & Google My Business: How to Spot & Stop SEO & SEM Waste & Fraud (PART 7)

SEO & Google My Business: How to Spot & Stop SEO & SEM Waste & Fraud (PART 7) TRANSCRIPT: All right, so here’s the other part of this. The Google My Business results, see these must be easy to track and verify. See, remember for dealers all search is local and not getting the business card […]

SEO – What & How To Measure: How to Spot & Stop SEO & SEM Waste & Fraud (PART 6)

SEO – What & How To Measure: How to Spot & Stop SEO & SEM Waste & Fraud (PART 6) TRANSCRIPT: All right, let’s take a look at SEO. What do we need to measure and how do we measure that? First, let’s talk about what good SEO is. There is no secret sauce. The only […]

More Bad SEO Reports: How to Spot & Stop SEO & SEM Waste & Fraud (PART 5)

More Bad SEO Reports: How to Spot & Stop SEO & SEM Waste & Fraud (PART 5) TRANSCRIPT: Now domain authority, that’s an important piece right? And I want to see my domain authority go up. Again, we’re not a Google analytics class let you’re SEO explain to you what domain authority is, but here’s what […]

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