Just Released! Ridiculously Simple Sales Management: How to Quickly Build and Maintain a Successful, High-Performing Sales Team - Available in paperback and for the Kindle! Click the image to learn more!

Everyone is a buyer. Everyone!

Today’s connected customers are different than they were even a few years ago. They have all the information they need to make an informed decision – and they’re showing up ready to buy – yet the old-school processes and word tracks most salespeople use are chasing your buyers across the street.


Amazon Single Copy Price


Train your whole team for just $29 per copy delivered when you order 20+ copies direct from Steve.


Got a small sales team? Order 10-19 copies for just $39 each delivered.

What’s Inside?

Want to know what to expect before dropping $50 on a book? Check out this chapter overview.

Need Training?

Contact Steve to have him customize exactly the training your team needs to grow!

Need a Speaker?

From dealer 20 groups to major keynote addresses, Steve will deliver for your audience.

What do others think about Assumptive Selling?

  • “Steve Stauning has been my ace in the hole when it comes to sales training. … I have only a few books I give to new salespeople, Sh*t Sandwich and Assumptive Selling are at the top of the list.”

    Jim Wilkinson
    Sales Director, Fred Haas Toyota World

  • “With Assumptive Selling, Steve Stauning has compiled all the best practices a salesperson or dealership needs to be successful selling to today’s buyers. I can attest to the value his training has meant to my career, and I highly recommend this book to anyone wanting to be successful selling cars today.”

    Joey Book
    Sales Manager, Lewis Automotive

  • “If you think your internet process is broken, check out what Steve has to say, and you will not be disappointed.”

    Michael Smith
    Business Development Manager, Bob Pulte Chevrolet

  • “I just finished Assumptive Selling and wanted to congratulate you on authoring what I expect will be regarded as the finest retail automotive instructional tool of this decade. When I purchased the book on Amazon, I immediately asked myself, “Why are you paying this much for a paperback?…you’ve never spent this much on anything but a coffee table book!” How wrong I was! Your masterpiece is WAY underpriced compared to its value.”

    Garry House
    Automotive Consultant

  • “He’s almost as smart as me… and that’s sayin’ something.”

    Steve Reuther
    BDC Director, Sarasota Ford

Stop Procrastinating!

Invest $50 in your success today!

The Best Sales Training Book for Automotive Salespeople

What is the best sales training book for car salesmen and saleswomen? Well, I’m biased of course, but I’m pretty sure it’s Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers. Biased, because I wrote it.

There are plenty of reasons this is the best book for brand new vehicle salespeople and even seasoned sales professionals, here are just a few:

  • This is the best book for car salespeople because it’s a comprehensive guide that covers more than just how to sell cars to people on the lot.
  • If you want to learn how to set appointments that show, this book covers it.
  • If you want to learn how to overcome objections on the phone, this book covers it.
  • This is the best book for learning how to speak to and how to sell millennial buyers.
  • Plus, so much more!

The Best Sales Training Book for Overcoming Objections

Are you trying to learn how to overcome objections on the lot or overcome objections on the phone? Assumptive Selling provides the actual word tracks and scripts that teach you how to overcome more than 60 different sales objections you’ll hear on the lot and on the phone.

The Best Book for Social Selling

Car salespeople cannot rely on the Up Bus to help them sell 30 or more vehicles a month. To be successful, you must learn to drive your sales prospects into the dealership.

If you want to learn everything you need to know to sell cars on Facebook – to be the best automotive social salesperson in your market – just read Assumptive Selling.

The Best Book for Sales Networking

Beyond the social networking you’ll learn in Assumptive Selling, this book also teaches you how to use old-school networking to generate referral business for you!

The Best Car Salespeople Never Stop Learning

Today’s customers have changed and if you want to have a shot at earning great pay in the car selling industry, you must keep learning. This means watching the best sales training videos and reading the best book for car salespeople – the best book for how to sell cars! That’s Assumptive Selling!

Assumptive Selling is not cheap. In fact, at $49.99 it’s probably the most expensive sales training book you’ll ever buy. Why is it so expensive? Because it’s the best car selling book written for how to sell today’s buyers. It contains over 140,000 words on its 400+ pages. This book is not for everyone, only those salespeople committed to growing their paychecks!

The Best Sales Training Book for Car Sales Managers

Not only is Assumptive Selling the best sales training book for salespeople, it’s also the best sales training book for sales managers. Automotive sales managers who want to ensure their sales teams close more deals for more money and at perfect CSI will want to use the lessons, processes and word tracks in Assumptive Selling to help their teams sell more vehicles at higher prices. Assumptive Selling was written for everyone involved with sales your car dealership; from BDC agents to salespeople to sales managers to even the dealer principal. There are lessons for everyone who wants to succeed at car selling in the best book written for car sales: Assumptive Selling!