The Customer Experience: How To Wow Your Customers (PART 11) TRANSCRIPT: “Steve, I’m doing it. Steve, I’m doing it, I’m empowering the frontline.” Great. If you are like a lot of the call centers that I work with, you are rewarding the wrong metrics. See, you need to remove incentives that value speed over quality. It’s […]
The Customer Experience: How To Wow Your Customers (PART 10) TRANSCRIPT: Alright, part four, how to respond to issues when you fail or when your customer is unreasonable? See, it’s important to understand in an issue, if you have an issue it means you failed. Customer service issues happen only for two reasons. One, your customer […]
The Customer Experience: How To Wow Your Customers (PART 9) TRANSCRIPT: Alright, goal number five on these five simple lessons, our goal should be customers for life. Remember the slide from earlier, according to Bain & Company it costs six to seven times more to acquire a new customer than to retain an existing one. In […]
The Customer Experience: How To Wow Your Customers (PART 8) TRANSCRIPT: Alright, number four, we are going to manage expectations. Did you know that misaligned expectations are the number one cause of customer service issues? They really are. Misaligned expectations are where the customer expected this and you delivered this. You failed. What if the customer […]
The Customer Experience: How To Wow Your Customers (PART 7) TRANSCRIPT: Alright, simple lesson number three. Focus on convenience. Convenience is actually good customer service. You know how I know that? Because inconvenience equals bad customer service. If you are not sure what this means, think about this, think about Amazon or Zappos and their return […]
The Customer Experience: How To Wow Your Customers (PART 6) TRANSCRIPT: Number two on this list of easy simple things to do to create a great customer experience is always expect them, always expect customers. See, a customer visit is not an inconvenience and it should never be a surprise. Notice them immediately and acknowledge them […]
The Customer Experience: How To Wow Your Customers (PART 5) TRANSCRIPT: Let’s jump into part three, how to prevent customer service issues before they ever even happen? Preventing customer issues before they ever even happen, this is what great customer service is, and we are going to teach it to you with five simple lessons. We […]
The Customer Experience: How To Wow Your Customers (PART 4) TRANSCRIPT: Now customer service is a top-down proposition. You may have heard the expression before, crap rolls downhill. It does, it rolls downhill all the way to the customer. How you treat your frontline employees will dictate how they treat your customers. Let me give you […]
The Customer Experience: How To Wow Your Customers (PART 3) TRANSCRIPT: It’s quality plus attitude. Is there anything else that good customer service takes up? Yeah. See, good customer service is also about removing these things called hurdles and hassles. These are little things to us, but assume these littlest of things add up to huge […]
The Customer Experience: How To Wow Your Customers (PART 2) TRANSCRIPT: Let’s jump into part two, let’s talk about what is good customer service. What is good customer service? First, let’s talk about what it’s not. Good customer service is not staffing a large customer service department or answering customer complaints quickly. In fact, good customer […]
The Customer Experience: How To Wow Your Customers (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Short and Sweet video lesson. Today’s lesson: Gaining the Undeniable Advantage. This is the one about the customer experience. How to WOW every single customer every single time. This was originally recorded live as part of our Undeniable […]
Today’s Lesson: Leaders don’t let issues fester and grow and spread – they address them as they happen. At most, mediocre managers talk about performance at the beginning of the month (when targets are set) and then at the end of the month (when targets are missed). TODAY’S LESSON: Successful leaders address performance issues […]
Today’s Lesson: Leading with real process requires real commitment. Real process improvement is like working out. We all want the outcome, but few are willingto put in the effort for very long. TODAY’S LESSON: If changing your company’s culture from seat-of-the-pants management to leading with repeatable processes was easy, then everyone would do it. […]
TODAY’S LESSON: The biggest thing stopping you is you! It’s a fact: the acoustics are always better in your shower. So what? That doesn’t mean you can’t still become a famous singer. The only thing stopping you from surpassing your dreams is you. TODAY’S LESSON: Get up. Clean up. Pull on your big girl […]
Today’s Lesson: If your team hates your company, they’ll hate your customers. Years ago, I wholesaled products to a miserable company that was universally hated by customers and vendors alike. I didn’t understand why until I watched a miserable regional VP berate a miserable store manager in front of his miserable subordinates. As soon as the miserable VP […]
Today’s Lesson: Talk is cheap. Perhaps you should actually accomplish a thing or two before you clock out today. Do people in your company get hung up on words instead of deeds and actions? TODAY’S LESSON: Instead of telling everyone how you’re going to succeed, it’s better to actually succeed and then explain to those that care how you […]
Today’s Lesson: Just stop being a rat bastard… Why are you spending thousands to “fix” your online reputation when you’re unwilling to change for free offline? TODAY’S LESSON: You cannot be a Saint online if you’re a rat bastard offline. Consumers aren’t that dumb.
Today’s Lesson: Why Your New Year’s Resolutions Always Fail Have you ever wondered why most New Year’s Resolutions fail? TODAY’S LESSON: Lasting improvement is not driven by a change in the calendar. Lasting improvement only happens when your needs finally outweigh your desire to sit on your butt.
Today’s Lesson: If you’re not innovating, you’re obsolescing All successful, enduring companies have one thing in common: Innovation. (Simply put, they strive for Continuous Improvement.) TODAY’S LESSON: If your teams are too busy to improve, it’s time to find new leaders for those teams.
Today’s Lesson: Look in the mirror People don’t quit jobs; people quit jerks. TODAY’S LESSON: If turnover is a problem for you, you only need a mirror to find the cause.