Real Social Selling for Car Dealers (and others) – PART 9
TRANSCRIPT: We talk about telling stories. The goal again, keep followers and drive interaction. Stories can be things where you’ll highlight your sales or your referrals like Joey Book is doing at Lewis Automotive. He’s showing the $100 that he’s giving to someone who submitted a lot of referrals to him. Now, if these customers are your friends on Facebook then tag them with their permission because that creates viral nature of it.
Tell a story about where they drove from or that it’s two brothers or she sent me eight referrals and be genuine, be honest in this. Be like general manger, Glenn Lundy of Dan Cummins Chevrolet in Paris, Kentucky. Every Saturday morning, he broadcasts his Saturday morning sales meeting live on Facebook Live. That’s genuine. That is absolutely authentic. There’s a reason that Dan Cummins Chevrolet is breaking records left and right and most of it is because they are doing the right things in their community and they’re being genuine. They’re being authentic about it.
They’re telling stories. Now, where is the ROI in social selling? “Steve, there’s lot of networks out there, lots of opinions, lots of shiny objects.” Listen, we have limited funds and we have limited time. Now, we can squeeze out a deal anywhere. There’s probably one of you or two of you on the webcast today who are thinking, “Steve, I’ve actually sold cars off to Twitter.” Again, a lot of effort for a very few sales.
Focus on the platform that fits your content or fits your role. For Ling Valentine, it’s her website. She can control all of the content there. She’s created this thing over time. It’s built up overtime. It’s become viral and now she’s huge. Again, check out Ling valentine’s site, lingscars.com. For people like Joey Book and Freddie Byerly from Lewis Automotive, it’s Facebook, it’s Facebook, it’s Facebook. It really is. That’s what fits their content.
For Demarre Myles, so far it’s been YouTube and he needs to take that to Facebook. That’s his next step. Once he gets himself on Facebook and begins to social sell through there, he could become viral. His rapping video as of right now. It’s been up a little more than a month. It’s got a few more than 800 views. On Facebook, you can get 800 views in a day. Understand all of the markets that are available to you. All the avenues, all the networks that are available to you but shorten it down to the ones that are really going to drive that interaction and that viral nature.
For most of you, you’re going to want to focus on Facebook.