How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 2)

 

How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 2)

TRANSCRIPT: Let’s jump right in. Let’s talk about your website’s goals now. If you are a for profit business then your website only has two goals, the first goal is to attract visitors, and the second goal is to convert those visitors into customers, that’s it. Those are your only two goals: attract and convert. But “Wait Steve, my website’s goal is to sell my dealership to prospects, or my website’s goal is to display my inventory, or my website’s goal is to brand my dealership, or provide information, or build my own brand…”

And my answer to that or question to this that you’re saying about your website goal is to what end? To generate a sale. See your website does provide information, but why? To drive a sale. Your website does display inventory, to drive a sale. Your website does highlight your team, your dealership, your brand to… say it with me, that’s right, drive a sale.

See, everything your site does once a visitor has arrived should be focused on driving a sale. Again, if you are a for profit business, your website has only two goals; One, to attract visitors. Two, to convert those visitors into customers. Now given this, if something on your site gets you closest to those goals, its good. If something takes you farther away its bad. If it does neither then its fluff.

Again, things that take us closer to our goal are good, things that take us away from our goal are bad, and things that do neither are just fluff. Let me give you some quick examples, we’ll give you some examples of good, bad and fluff in both attract and convert.

On the attract side, it would be about SEO right, Search Engine Optimization. So some good Search Engine Optimization would be to have interesting original content on your website that consumers are going to link to, and read, and use and share. That’s good SEO. Bad SEO would be if you went out on the web and grabbed a bunch of content from other sites use duplicated content stuffed it all with a bunch of key words about used cars, used trucks in Omaha Nebraska or whatever you are. That’s bad SEO.

And SEO fluff would be something like using unframed inform right from your trade company or whatever. It’s not good SEO, it’s not bad SEO, it does neither. It’s SEO fluff. Right?