How To Sell Cars Online or Offline (PART 16)
TRANSCRIPT: Where should a dealer start? The first place you start is get a great partner. Get a great partner who’s going to do all of the work. We’ll talk about in a minute how many people we want to get involved in the dealership and that but get a great partner like AutoFi. I’m telling you, I looked at all of them. I looked at all the available ones out there. I’m not going to name the others because I don’t want to knock anybody. People are getting better all the time but AutoFi has it nailed down today. That’s why they’re part of today’s webcast.
You get a great partner like AutoFi. They will work with you. They will take you through the steps. They have people that will train your team but more than anything else, they’ll integrate with your lenders that you’re already using. We’re going to look at a screen in a little bit on how people choose their own lender. That way, they log into their own bank account. It’s crazy how that process transparency and how that trust is built up. No more of this funny business with financing. I understand it. It’s not funny business to you or it’s no longer funny business to the customer. The first thing you do is you get a great partner like AutoFi. They will take you through the process.
Then, and this is what Rick Ricart did, put it on the website first and then added a couple people on staff who could actually use the iPad, take people through the process offline.
Look at the Ken Garff Group. They’re not taking their Garff-ese to all their stores. They tested it. Now, they’ve gone to six. Then, they’re going to grow from there. If you’re talking, “I’m a one-store dealer,” or, “I’m a two-store dealer or three-store group,” something like that, let’s get it on your website first. Let’s take it through. There’s no long term commitments with this stuff, there’s no development on your end. This is not bleeding edge, like I said, anymore.