Real Social Selling for Car Dealers (and others) – PART 11 TRANSCRIPT: When you do social selling, you are creating a personal brand. I want to be clear, there is a measure of celebrity that comes with real social selling. There really is. People start to look at you like a celebrity. They do. They […]
Real Social Selling for Car Dealers (and others) – PART 10 TRANSCRIPT: Now, the first question that some of you might have is, “Steve, wait a minute. Should it be my personal profile page or a business page?” I created a business page for myself and I’m going to tell you this. The personal […]
Real Social Selling for Car Dealers (and others) – PART 9 TRANSCRIPT: We talk about telling stories. The goal again, keep followers and drive interaction. Stories can be things where you’ll highlight your sales or your referrals like Joey Book is doing at Lewis Automotive. He’s showing the $100 that he’s giving to someone who […]
Real Social Selling for Car Dealers (and others) – PART 8 TRANSCRIPT: I know what you’re thinking. “Storytelling, Steve. You’re one of those.” Listen, too many social media experts constantly talk about storytelling without explaining what it means. You know why? Because they don’t know what it means. They heard somebody say it at […]
Real Social Selling for Car Dealers (and others) – PART 7 TRANSCRIPT: How do I become a social selling warrior? First, let’s get ready to work. Second, let’s understand that your activities, your social selling activities will have what’s called a cumulative effect overtime. We’ll call this the cumulative impact of sales activities. Now, […]
Real Social Selling for Car Dealers (and others) – PART 6 TRANSCRIPT: Let me give you the first rule of social selling. Don’t get unfollowed. I know this is a kin to negative coaching. I don’t like to do negative coaching, telling you what not to do. We’ve got lots of consultants out there telling […]
Real Social Selling for Car Dealers (and others) – PART 5 TRANSCRIPT: Now, let’s dive right in section two, social selling for sales people. It’s why we’re here today. Remember, if you have questions for me, send them right on our Facebook page or put them into Twitter with a #UDAdvantage. Now, I want to […]
Real Social Selling for Car Dealers (and others) – PART 4 TRANSCRIPT: Now, let’s understand, I talked earlier about these social avenues. All of these social avenues that have to have interaction, the ability to be viral and I want to be clear that there are a lot of wasted social efforts out there, people […]
Real Social Selling for Car Dealers (and others) – PART 3 TRANSCRIPT: Now, social media marketing, “Steve, wait. How do I do that?” Let’s talk. First, get a good partner. In automotive, it would be someone like Dealers United. Someone who understands social media marketing and someone who won’t try to sell you on […]
Real Social Selling for Car Dealers (and others) – PART 2 TRANSCRIPT: “All right, Steve. I understand the investment part. What about the return?” Let’s talk about that. See, the return part of social ROI, that can be anything you choose so you can choose that the return that I’m after are leads, or referrals, […]
Real Social Selling for Car Dealers (and others) – PART 1 TRANSCRIPT: Hi. This is Steve Stauning with another Steve Stauning Short and Sweet video training lesson. Today’s lesson: Real Social Selling. Now, this eleven part series was originally recorded live as part of the Undeniable Advantage Live Video Webcasts. To ensure you never […]
How To Sell Cars Online or Offline (PART 27) TRANSCRIPT: “But Steve, how do we start this?” We already had that question, didn’t we but Rick Ricart said, “You know what? There are three things.” He said, “There are three things you need to do to start this.” One, you have to approach this with no […]
How To Sell Cars Online or Offline (PART 26) TRANSCRIPT: Now, we’ll talk about the perfect appointment. Executed perfectly, the perfect appointment gets dealers 80% plus show rates and 80% plus close rates. There are four steps to the perfect appointment. The first two are strong appointment setting, which we’re not going to do today and […]
How To Sell Cars Online or Offline (PART 25) TRANSCRIPT: Of course, online to offline where they start online and finish up at your dealership, that’s going to be the most common path and it’s already 39% of your business today. We already understand online form completion leading to offline. We’re going to talk about the […]
How To Sell Cars Online or Offline (PART 24) TRANSCRIPT: We need a broad strategy because there is no one size fits all. That’s one of the many things, by the way, that Beepi didn’t understand. That’s something that CarMax and Carvana don’t quite understand today. I can’t do any of the deal at CarMax as […]
How To Sell Cars Online or Offline (PART 23) TRANSCRIPT: Let’s level set for a second because customers see no differences between your online and your offline businesses. Just like booking a hotel in a ritzcartlon.com. Just because I booked online doesn’t mean the experience won’t be fantastic offline. Think about it. In fact, if I […]
How To Sell Cars Online or Offline (PART 22) TRANSCRIPT: “Steve, don’t we have to start doing online sales first to make it happen?” No. We’ve actually had a hybrid system, this hybrid online/offline buying system for a long time. It’s called internet sales. For most dealerships, though, you’re just collecting and responding to leads. You […]
How To Sell Cars Online or Offline (PART 21) TRANSCRIPT: All right. “Steve, how do I market this, okay? I want to add to my website but I want to make sure that people show up on my website and start buying cars.” Like all marketing you do, everything should be seamless. Everything should flow together. […]
How To Sell Cars Online or Offline (PART 20) TRANSCRIPT: Let’s talk about some of the pros and cons. First, let’s talk about the cons of the best online tools out there. This is not me saying it. This is Rick Ricart talking about AutoFi from Ricart Automotive. I asked him. I said, “What are the […]
How To Sell Cars Online or Offline (PART 19) TRANSCRIPT: “Okay, Steve. We sold a car. Now, what happens? We had this great experience online, right, but we sold the car and we know that it requires a wet signature.” This is where you can fail. This is where, when you talk about how we going […]
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