Digital Marketing

  Real Social Selling for Car Dealers (and others) – PART 11 TRANSCRIPT: When you do social selling, you are creating a personal brand. I want to be clear, there is a measure of celebrity that comes with real social selling. There really is. People start to look at you like a celebrity. They do. They […]

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  Real Social Selling for Car Dealers (and others) – PART 10 TRANSCRIPT:  Now, the first question that some of you might have is, “Steve, wait a minute. Should it be my personal profile page or a business page?” I created a business page for myself and I’m going to tell you this. The personal […]

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  Real Social Selling for Car Dealers (and others) – PART 9 TRANSCRIPT: We talk about telling stories. The goal again, keep followers and drive interaction. Stories can be things where you’ll highlight your sales or your referrals like Joey Book is doing at Lewis Automotive. He’s showing the $100 that he’s giving to someone who […]

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  Real Social Selling for Car Dealers (and others) – PART 8 TRANSCRIPT: I know what you’re thinking. “Storytelling, Steve. You’re one of those.” Listen, too many social media experts constantly talk about storytelling without explaining what it means. You know why? Because they don’t know what it means. They heard somebody say it at […]

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  Real Social Selling for Car Dealers (and others) – PART 7 TRANSCRIPT:  How do I become a social selling warrior? First, let’s get ready to work. Second, let’s understand that your activities, your social selling activities will have what’s called a cumulative effect overtime. We’ll call this the cumulative impact of sales activities. Now, […]

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  Real Social Selling for Car Dealers (and others) – PART 6 TRANSCRIPT: Let me give you the first rule of social selling. Don’t get unfollowed. I know this is a kin to negative coaching. I don’t like to do negative coaching, telling you what not to do. We’ve got lots of consultants out there telling […]

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  Real Social Selling for Car Dealers (and others) – PART 5 TRANSCRIPT: Now, let’s dive right in section two, social selling for sales people. It’s why we’re here today. Remember, if you have questions for me, send them right on our Facebook page or put them into Twitter with a #UDAdvantage. Now, I want to […]

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  Real Social Selling for Car Dealers (and others) – PART 4 TRANSCRIPT: Now, let’s understand, I talked earlier about these social avenues. All of these social avenues that have to have interaction, the ability to be viral and I want to be clear that there are a lot of wasted social efforts out there, people […]

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  Real Social Selling for Car Dealers (and others) – PART 3 TRANSCRIPT:  Now, social media marketing, “Steve, wait. How do I do that?” Let’s talk. First, get a good partner. In automotive, it would be someone like Dealers United. Someone who understands social media marketing and someone who won’t try to sell you on […]

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  Real Social Selling for Car Dealers (and others) – PART 2 TRANSCRIPT: “All right, Steve. I understand the investment part. What about the return?” Let’s talk about that. See, the return part of social ROI, that can be anything you choose so you can choose that the return that I’m after are leads, or referrals, […]

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  Real Social Selling for Car Dealers (and others) – PART 1 TRANSCRIPT:  Hi. This is Steve Stauning with another Steve Stauning Short and Sweet video training lesson. Today’s lesson: Real Social Selling. Now, this eleven part series was originally recorded live as part of the Undeniable Advantage Live Video Webcasts. To ensure you never […]

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