website design

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 21) TRANSCRIPT: Before I show you some do’s and don’ts. I want to stress again, know the laws. Know the laws that govern car dealer marketing in your city, your state, your province, or your country. I […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 20) TRANSCRIPT: Alright, let’s jump into mobile real quick and we really need to say. A mobile lead, what’s that? See, the problem with mobile is that while mobile traffic has been about 50% or more of […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 19) TRANSCRIPT:  Now the most exciting trade tool that I can find today that’s just… It is making a difference for dealers generating high amounts of leads that close at a higher rate than traditional trade […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 18) TRANSCRIPT: Alright. Let’s talk about the button hierarchy. These are some low commitments like check availability, get e-price, share this vehicle, verify first, calculate payment, save vehicle. The reason that these are low commitment buttons is […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 17) TRANSCRIPT: Let’s talk about the buttons on your website. Buttons are important. They deserve their own section. Did you know that there’s actually a button process? There is. There’s a process to buttons. It starts with […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 16) TRANSCRIPT:  Now there is a company out there. I’ve been working with this company since 2008 that provides automated specials. Automated sliders so that your team doesn’t have to worry about not having specials, or […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 15) TRANSCRIPT: All right so when we talk about the 61%. We talked about this it’s about messaging, it’s about reputation, it’s about pricing. Today’s consumers are sensitive to price. So if you’ve got trust messaging on […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 14) TRANSCRIPT: Let’s talk now section six, pricing transparency and conversion. This is important because 61% of buyers don’t connect with us today before they come in. Why? Because they got all the information that they needed. […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 13) TRANSCRIPT:  But I want to talk to you about instant retargeting. How about it if you had something where you could instantly retarget the prospect as soon as they left your page. As soon as […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 12) TRANSCRIPT: Alright, basic rule on conversion number three, what they see is what they buy. This is important to understand when you’re setting up specials pages, when you decide what’s on your pop up, your floaters, […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 11) TRANSCRIPT: So how can I tell if my parasites are working? How can I tell if they’re doing a good job? See, here’s a problem. See some website providers hate parasites. They’re going to be quick […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 10) TRANSCRIPT: Motor Widgets is a website add on. Okay. Chat is a website add on, and I call-website add ons parasites. Now I mean that in good way, all right. I call them parasites I think […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 9) TRANSCRIPT: Now there’s a company out there called Motor Widgets. I don’t know if you’ve seen their little cool widget that’s at the bottom of your, it’s a little scroll, at the bottom of a lot […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 8) TRANSCRIPT: And information this TMI that’s a balancing act. Think about this, people are trying to eliminate us, too much information and the 39% may never connect. No information or bad information and the 61% don’t […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 7) TRANSCRIPT: Now, I found a great chat company and I want to take six minutes just to take a you through a quick video of me demoing their product for you only to show you the […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 6) TRANSCRIPT: Thing to understand about conversion basics is your customer is not you. Okay. You need to tell them what to do. You need to tell them why to do it that means give them a […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 5) TRANSCRIPT: Let’s talk about today’s consumer real quickly. You might be saying, “Hey Steve why do I have to know? Why do I have to learn about today’s consumer? I just want to know how to […]

  How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 4) TRANSCRIPT: Let’s dive right in. What’s a conversion? What’s a conversion out there today? Because there’s a lot of definitions about what a conversion is. A conversion is four things. There are four types of conversions […]