Car Dealer Phone Ups: The 5 Types You Handle Today (PART 2) TRANSCRIPT: The second type of phone call that your team will find themselves involved with today, is ‘selling’. The reason you are in a selling phone call is just the result of our shooting ourselves in the foot. No customer today is […]
Car Dealer Phone Ups: The 5 Types You Handle Today (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another “Steve Stauning’s Short & Sweet Video Training Lesson”. Today’s lesson: The five types of sales calls that car dealers find themselves in today, and why your BDC is probably your best option. Now, it’s important […]
Simple Strategy #4: Treat EVERY Lead Like it’s an Order TRANSCRIPT: Simple Strategy #4 for closing more internet deals today? Treat EVERY lead like it’s an order. Because it IS an order. The problem is that most dealers today respond to leads as if the lead is merely an attempt for more information. This is […]
How To Set and Sell Owner Marketing Appointments – PART 10 TRANSCRIPT: There are four steps to the perfect appointment and the first step is 100% on you, Mr. Salesperson, or Ms. Salesperson, and that is strong appointment setting. This is the first step to the perfect appointment. Now the goal is an appointment […]
How To Set and Sell Owner Marketing Appointments – PART 8 TRANSCRIPT: As I said, you’re going to get voicemail 900 times. So, if you’re going to leave 800 to 900 voicemails next month, you need to understand what the voicemails should sound like. There are four rules of voicemail that I need you […]
How To Set and Sell Owner Marketing Appointments – PART 7 TRANSCRIPT: Let’s talk about activities for a minute because this is what is going to drive your results. See, in every dealership in the country, I look up on a wall, in either the salesroom or the sales tower and there’s this results board, […]
How To Set and Sell Owner Marketing Appointments – PART 6 TRANSCRIPT: Okay, so we know how to make the call, we know what to say on the call, we understand how to overcome a lot of the objections, especially when they are buying signals. “But, Steve, what if I come up against an […]
How To Set and Sell Owner Marketing Appointments – PART 5 TRANSCRIPT: Another buying signal you need to watch out for is, “What about my payments?” See, he wants to buy. He’s picturing himself in your new vehicle right now, but he’s worried about his payments. There is only one answer to that, “Mr. […]
How To Set and Sell Owner Marketing Appointments – PART 4 TRANSCRIPT: Now, be prepared. They may have been thinking about selling their vehicle and they may choose one of those times and you’ve got to be ready for that. You’ve got to be ready for that but, more often than not, even if […]
How To Set and Sell Owner Marketing Appointments – PART 3 TRANSCRIPT: There are a lot of benefits to appointments, right? We just talked about how I can balance out my day, my week, right? Imagine if my Wednesdays started out being like my Saturdays. I showed you the higher closing percentages with appointments, […]
How To Set and Sell Owner Marketing Appointments – PART 2 TRANSCRIPT: So there are a lot of opportunities for why we need to start setting appointments. The number one reason is we are going to close at a much higher rate. The average dealer closes about one in five traditional UP’s – really, […]
How To Set and Sell Owner Marketing Appointments – PART 1 TRANSCRIPT: Today’s lesson: “How to set and how to sell owner marketing appointments”. Now, whether or not you use an equity mining tool, you can set and sell owner marketing appointments in your dealership. Why do we want appointments? Why do we need […]
Overcoming Objections on the Phone: I’m Interested in Leasing TRANSCRIPT: Often times when we’re talking about new vehicles on the phone with customers, we’ll get questions that aren’t objections. In fact, they are actually buying signals, right? One of the questions we might get is, “Listen, I’m interested in leasing. Can you give me some […]
Overcoming Objections on the Phone: I Want That In Writing TRANSCRIPT: There are a lot of dealerships out there that just won’t give their very best price in writing. They are willing to give a price on the phone but they’re not willing to put it in writing. And that okay. If you work for […]
Overcoming Objections on the Phone: I Want My Out-The-Door Number! TRANSCRIPT: Let’s talk about overcoming one of the most common objections you will get over the phone and that is: “I’m not coming in until you give me my out-the-door number”, right? People say they’re not coming in until they know their payments, interest rates, […]
Overcoming Objections on the Phone: I Can Be There on Saturday TRANSCRIPT: There’s another question that we can get over the phone that feels like a buying signal and, in fact, it is, but if we answer the question the wrong way, it really becomes an objection, because our customer goes and buys somewhere else. […]
Overcoming Objections on the Phone: What Am I Supposed to Drive Home TRANSCRIPT: When we make owner marketing calls, we often get objections or questions that are really buying signals and we need to be careful not to fall into the trap of answering these questions thinking that answering it will give the customer everything […]
Overcoming Objections on the Phone: What’s My Trade-In Worth? TRANSCRIPT: This is the sort of question that we get that is really an objection, right? They want to get all the information from us so they can eliminate us. We’ve got them on the phone. We’ve talked about the vehicle that they want to buy, […]
Overcoming Objections on the Phone: I Can’t Afford It TRANSCRIPT: I have an objection for you that you usually hear on the lot but you will occasionally hear it on the phone, especially when you are talking about a new vehicle. So, let’s say we have the customer on the phone and we are looking […]
Overcoming Objections on the Phone: Your Competitor has a Lower Price TRANSCRIPT: So, how about the objection that your competitor offers a lower price? We’re on the phone with the customer, right? They call us and ask what our best price is or what the price is that we have listed on that vehicle online […]
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