How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 8) TRANSCRIPT: And information this TMI that’s a balancing act. Think about this, people are trying to eliminate us, too much information and the 39% may never connect. No information or bad information and the 61% don’t […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 7) TRANSCRIPT: Now, I found a great chat company and I want to take six minutes just to take a you through a quick video of me demoing their product for you only to show you the […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 6) TRANSCRIPT: Thing to understand about conversion basics is your customer is not you. Okay. You need to tell them what to do. You need to tell them why to do it that means give them a […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 5) TRANSCRIPT: Let’s talk about today’s consumer real quickly. You might be saying, “Hey Steve why do I have to know? Why do I have to learn about today’s consumer? I just want to know how to […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 4) TRANSCRIPT: Let’s dive right in. What’s a conversion? What’s a conversion out there today? Because there’s a lot of definitions about what a conversion is. A conversion is four things. There are four types of conversions […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 3) TRANSCRIPT: When we look at conversions, a good conversion… An example of something that’s a good conversion will be about your trade. To have that available a button with a good call to action value your […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 2) TRANSCRIPT: Let’s jump right in. Let’s talk about your website’s goals now. If you are a for profit business then your website only has two goals, the first goal is to attract visitors, and the second […]
How to Gain an Undeniable Advantage: Drive More Sales, Leads & Calls from Your Existing Website Traffic! (PART 1) TRANSCRIPT: Hi. Steve Stauning with another Short and Sweet video training lesson. Today’s lesson: Gaining your undeniable advantage. Real world strategies for converting your website visitors into buyers. Now today’s lesson was originally recorded live. It […]
Today’s Lesson: Focus on those things that actually move the needle. ZMOT… Big Data… and now Micro-Moments?!?!? Unless you’re the CMO of a Fortune 500 company, it’s better to focus your marketing and sales efforts on those things you can (1) Easily Measure; (2) Quickly Understand; and (3) Successfully Influence. For most of us, […]
Today’s Lesson: Remember that those who still sell snake oil succeed by making you feel like you’re too old-school or too dumb to really “Get It.” Einstein said it best: “If you can’t explain it simply, you don’t understand it well enough” … although I will add:…or what you’re selling is snake oil.” TODAY’S […]
Today’s Lesson: Just stop being a rat bastard… Why are you spending thousands to “fix” your online reputation when you’re unwilling to change for free offline? TODAY’S LESSON: You cannot be a Saint online if you’re a rat bastard offline. Consumers aren’t that dumb.
Today’s Lesson: Follow the Money Doesn’t it seem like a strange coincidence that all the free industry webinars that tell you why you must use widgets are delivered by a guy whose company sells widgets? TODAY’S LESSON: Don’t be fooled by Snake Oil: Always Follow the Money.
Simple Strategy #6: Email Templates can be Personal and Automated TRANSCRIPT: Simple strategy #6 for selling more internet deals today? It’s simple. Your email templates can be personal AND automated. See, here’s the problem, or, at least, the problem as your owner or general manager sometimes says it: they come back from a “twenty group” […]
Appointment-Driven Communications – Part 10 TRANSCRIPT: All of our ‘what’ must be quality, right? All of our emails and all of our voicemails have to be quality activities because we need to understand the ‘what’. What is the goal of the email? It’s to drive a phone call. What is the goal of the voicemail? It’s […]
Real Reputation Management – Part 4 TRANSCRIPT: In Step 7 we’re going to monitor, at least monthly, for new comments. What does that mean? It means I want to know when people write new comments or post new reviews about me online. The easiest way for you to monitor is to set up something called ”Google […]
Real Reputation Management – Part 3 TRANSCRIPT: In Step 5, we need to identify our truly satisfied customers and these are the only people we’re going to ask to review us. So, we’ve got to find a way, in our business, to find who is truly satisfied and going to give us a 5 Star review […]
Real Reputation Management – Part 2 TRANSCRIPT: Step 2 – Once we know what people are saying about us – let’s assume they’ve said some negative things – we need to determine the veracity of those negative comments. Now, what does that mean? It means we need to find out a couple of thing – number […]
Real Reputation Management – Part 1 TRANSCRIPT: Today’s session is on Real Reputation Management. In other words, how can you, as a business owner, general manager, or sales manager, manage your online reputation in a way that you can do it yourself without spending thousands of dollars a month? Now, your online reputation has become, for […]
Avoiding Snake Oil – Part 3 TRANSCRIPT: So, I hope the question on your mind is “How can I buy like a Fortune 500 company and not be taken by the snake oil salesmen out there today?” Number 1 is – you can vet more efficiently. For example, don’t accept meetings on their terms. Accept meetings […]
Avoiding Snake Oil – Part 2 TRANSCRIPT: Because there is so much snake oil out there today, you have every reason to be skeptical, so, assume the worst. So, how do we stop snake oil? Well, there’s three ways – you shop around, you ask around and you wait around. I’m telling you to ask the […]
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