How to Create the Best Automotive Internet Sales Process Ever! (PART 4) The DISC Test and The DIR Test: Keys to the Internet Sales Process TRANSCRIPT: The reconnection is the primary goal, but what are some of the secondary goals, Steve? Aren’t there other goals of our process, the internet sales process?” Yes, there are. For […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 3) What is the Goal of your Automotive Internet Sales Process? TRANSCRIPT: Let’s be clear about goals. There are multiple goals for the internet sales process. In fact, there are even more goals for each type of communication, whether it’s email, text or voice mail. […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 2) The Automotive Internet Sales Process for Today’s Customers TRANSCRIPT: All right, we’re gonna through seven sections today. We’ll take a break in the middle, as I said. We’re gonna dive right in. The first section is the internet sales process evolution, and how it’s […]
How to Create the Best Automotive Internet Sales Process Ever! (PART 1) TRANSCRIPT: Hi. This is Steve Stauning with another Steve Stauning Short & Sweet Video Training Lesson. Today’s lesson: How to Create the Best Internet Sales Process Ever. Now, today’s lesson was originally record live as part of the Undeniable Advantage live video webcast series. […]
The Perfect Appointment (PART 11) TRANSCRIPT: All right. Time for step four of the perfect appointment. That’s in store VIP treatment. That’s where we’re greeted and treated like a VIP by a manager, and if a manager can’t greet and treat them like a VIP right away, the turnover is immediate. That’s why we put […]
The Perfect Appointment (PART 10) TRANSCRIPT: Now before we hit the final step of the in store VIP treatment, let’s understand what’s supposed to transpire here in the mind of the prospect. Their experience with us in buying this car should be a wow experience for them. In fact, this final step in the perfect […]
The Perfect Appointment (PART 9) TRANSCRIPT: Steve, the deal jacket created an advance? Holy cow. We can’t do that. Yes, you can, because you’re going to close it 80% of the time if you’ll do it. It doesn’t have to be a real jacket. It could just be a manila folder, right? Right. With nothing […]
The Perfect Appointment (PART 8) TRANSCRIPT: Step three. This is pre-appointment preparation. This is where most dealers fall down. I don’t know why, because it requires work I guess. I don’t know? It’s a really simple process when done right. I’m going to show you a lot of ways that dealers are not doing this […]
The Perfect Appointment (PART 7) TRANSCRIPT: How about the appointment’s three weeks away. How do we confirm that? Wait a minute Steve, you said appointments for today or tomorrow only. Okay, here’s the scenario. You’re a Los Angeles dealer. You’re a Dodge dealer. Someone who’s called you from Fort Bragg, North Carolina because he is […]
The Perfect Appointment (PART 6) TRANSCRIPT: All right, that was step one. Let’s talk about step two of the perfect appointment. That’s appropriate appointment confirmation. Just like step one, our only goal is an appointment that shows. That’s the goal of the appointment confirmation. The key here though, is they need to know they have […]
The Perfect Appointment (PART 5) TRANSCRIPT: Are you noticing a trend here? Are you noticing a theme? We keep circling back to our goal. Our one goal. That’s an appointment that shows. This goes for all inbound calls, text messages, outbound calls, chats, any sort of two way. Messenger, whatever communication you’re doing that is […]
The Perfect Appointment (PART 4) TRANSCRIPT: I told you a minute ago, the reason that they call. There’s this great call review study out there that shows seven out of ten consumers call about availability. Seven out of ten of your sales calls are about product availability. Is it in stock? The others, price, financing, […]
The Perfect Appointment (PART 3) TRANSCRIPT: Okay, so the first goal of an appointment that shows was that that’s our only goal. The only goal once we get someone on the phone is one that shows. The second rule of strong appointment setting is to only set your appointments for today or tomorrow only. Your […]
The Perfect Appointment (PART 2) TRANSCRIPT: All right, let’s dive right in. There’s only two sections today. It’s going to go a little bit quicker than our normal, Undeniable Advantage video webcast because now we’re into the Perfect Appointment already. There are four steps to the Perfect Appointment. By the way, again, it’s called the […]
The Perfect Appointment (PART 1) TRANSCRIPT: Hi. This is Steve Stauning with another Steve Stauning Short and Sweet video training Lesson. Today’s lesson: The Perfect Appointment. Now, this eleven part series was originally recorded live as part of our Undeniable Advantage live video webcasts. To be sure you never miss a live video webcast, bookmark […]
Real Social Selling for Car Dealers (and others) – PART 11 TRANSCRIPT: When you do social selling, you are creating a personal brand. I want to be clear, there is a measure of celebrity that comes with real social selling. There really is. People start to look at you like a celebrity. They do. They […]
Real Social Selling for Car Dealers (and others) – PART 10 TRANSCRIPT: Now, the first question that some of you might have is, “Steve, wait a minute. Should it be my personal profile page or a business page?” I created a business page for myself and I’m going to tell you this. The personal […]
Real Social Selling for Car Dealers (and others) – PART 9 TRANSCRIPT: We talk about telling stories. The goal again, keep followers and drive interaction. Stories can be things where you’ll highlight your sales or your referrals like Joey Book is doing at Lewis Automotive. He’s showing the $100 that he’s giving to someone who […]
Real Social Selling for Car Dealers (and others) – PART 8 TRANSCRIPT: I know what you’re thinking. “Storytelling, Steve. You’re one of those.” Listen, too many social media experts constantly talk about storytelling without explaining what it means. You know why? Because they don’t know what it means. They heard somebody say it at […]
Real Social Selling for Car Dealers (and others) – PART 7 TRANSCRIPT: How do I become a social selling warrior? First, let’s get ready to work. Second, let’s understand that your activities, your social selling activities will have what’s called a cumulative effect overtime. We’ll call this the cumulative impact of sales activities. Now, […]
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