How To Attract & Sell More Trade-In Leads (PART 7) TRANSCRIPT: Now, there are 5 keys to a good voicemail, and I’ll take you through all 5. The first one is be enthusiastic. This is a big deal for them. What do I mean by enthusiastic? I mean, when you pick up your red phone, and […]
How To Attract & Sell More Trade-In Leads (PART 6) TRANSCRIPT: This is my auto-response, and I’m going to go through it, and then we’ll talk about auto-responses in general. A confirmation from Steve’s Honda. “Hi, Bob. This is an automated response to let you know we received your request for a no-obligation vehicle appraisal. We […]
How To Attract & Sell More Trade-In Leads (PART 5) TRANSCRIPT: This is the trade connection process. The reason that we have a separate part just to try to connect with trade customers is for those of you who ever had trade leads, you know what I’m talking about. Connecting with a trade lead can […]
How To Attract & Sell More Trade-In Leads (PART 4) TRANSCRIPT: Alright. The best, by the way, and I talked about an on-page tool a minute ago, the best on-page trade tool I found is from TradePending. It’s extremely responsive. As the customer starts to type, you can see on the top there, as they […]
How To Attract & Sell More Trade-In Leads (PART 3) TRANSCRIPT: We know we love Kelley Blue Book’s Instant Cash Offer, and I’m recommending that car dealers do this, but I am recommending that you keep it off of your website. Let’s talk about your website for just a moment. There’s a reason that these […]
How To Attract & Sell More Trade-In Leads (PART 2) TRANSCRIPT: Let’s get into part 1 here, and let’s talk about, “Hey, mommy. Where do these trade leads come from?” Yes, I can end my sentences with a preposition because this isn’t the 17th century, and we’re not speaking Latin, so it’s okay. All right. […]
How To Attract & Sell More Trade-In Leads (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Steve Stauning Short & Sweet video training lesson. Today’s lesson: How to attract and sell more trade-in leads today. This was originally an Undeniable Advantage live webcast. So if you want to take advantage of our next […]
Car Dealer Phone Ups: The 5 Types You Handle Today (PART 3) TRANSCRIPT: The third type of call we get today is the ‘inquiring’ call. This is a good call. The customer calls up and says, “Hey, does it have third row seats? Is it an automatic? Is that a tear I see in […]
Car Dealer Phone Ups: The 5 Types You Handle Today (PART 2) TRANSCRIPT: The second type of phone call that your team will find themselves involved with today, is ‘selling’. The reason you are in a selling phone call is just the result of our shooting ourselves in the foot. No customer today is […]
Car Dealer Phone Ups: The 5 Types You Handle Today (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another “Steve Stauning’s Short & Sweet Video Training Lesson”. Today’s lesson: The five types of sales calls that car dealers find themselves in today, and why your BDC is probably your best option. Now, it’s important […]
Be-Back Training: Getting a Be-Back to Be-Back TRANSCRIPT: Hi, this is Steve Stauning with another ‘Steve Stauning, Short & Sweet Video Training Lesson”. Today’s lesson: Getting a Be-Back to be back. This is the three minute be-back process that actually works. Now, it’s important to understand with be-back processes in our dealerships today that […]
Overcoming Objections on the Phone: I’m Not Ready To Buy TRANSCRIPT: One of the most frustrating objections you can get if you’re a BDC agent or a salesperson on the phone with a prospect is one where you’ve given them all the information; you’ve been very helpful and you go to schedule the test […]
Overcoming Objections on the Phone: Is That Your Best Price (PART 2) TRANSCRIPT: Overcoming Objections on the Phone: “Is that your best price?” (Part 2). See, we answered this question previously, but we did it in an ‘old school’ way that may not fit with your current business. In that video, we answered “Is this […]
Today’s Lesson: Disciplined, repeatable processes Most car dealers are coming off a record year that had nothing to do with strong, disciplined, repeatable processes intended to WOW their customers and improve employee retention. TODAY’S LESSON: If you don’t know how you got to the top, you have no idea how to stay there. […]
Today’s Lesson: Why You Have a BDC Why are your sales managers the biggest critics of your Sales BDC? TODAY’S LESSON: If your sales managers did their job, you wouldn’t need a Sales BDC. (Quick Caveat: Save your comments; this lesson applies strictly to automotive retail in the US.)
Simple Strategy #4: Treat EVERY Lead Like it’s an Order TRANSCRIPT: Simple Strategy #4 for closing more internet deals today? Treat EVERY lead like it’s an order. Because it IS an order. The problem is that most dealers today respond to leads as if the lead is merely an attempt for more information. This is […]
Simple Strategy #3: Stricter Rules Drive Higher Sales TRANSCRIPT: Simple strategy #3 for closing more internet deals today is that stricter rules drive higher sales. Simple strategy, right? Well, here’s the problem: In an attempt to reduce skating and give your team the proper credit for their contact efforts (or their use of the CRM) […]
Simple Strategy #2: Manage Internet Teams & BDCs Like Call Centers TRANSCRIPT: Simple Strategy Number 2 for closing more internet deals today? It’s simple. Manage your internet teams and BDC’s like they’re call centers. Because they ARE call centers. See, here’s the problem: Your old-school management style just doesn’t cut it when the prospect […]
Simple Strategy #1: Pay for the Performance You Want TRANSCRIPT: This is Steve Stauning with another “Steve Stauning, Short and Sweet Video Training Lesson”. Today’s lesson is – Stop Over-thinking Your Internet Sales. Now this is going to be an ongoing series. We will be adding new videos to this series so check back […]
How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine […]
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