Steve’s Memes: People Don’t Quit Jobs, They Quit Jerks
Today’s Lesson: Look in the mirror People don’t quit jobs; people quit jerks. TODAY’S LESSON: If turnover is a problem for you, you only need a mirror to find the cause.
Today’s Lesson: Look in the mirror People don’t quit jobs; people quit jerks. TODAY’S LESSON: If turnover is a problem for you, you only need a mirror to find the cause.
Today’s Lesson: Why You Have a BDC Why are your sales managers the biggest critics of your Sales BDC? TODAY’S LESSON: If your sales managers did their job, you wouldn’t need a Sales BDC. (Quick Caveat: Save your comments; this lesson applies strictly to automotive retail in the US.)
Simple Strategy #3: Stricter Rules Drive Higher Sales TRANSCRIPT: Simple strategy #3 for closing more internet deals today is that stricter rules drive higher sales. Simple strategy, right? Well, here’s the problem: In an attempt to reduce skating and give your team the proper credit for their contact efforts (or their use of the CRM) […]
Simple Strategy #2: Manage Internet Teams & BDCs Like Call Centers TRANSCRIPT: Simple Strategy Number 2 for closing more internet deals today? It’s simple. Manage your internet teams and BDC’s like they’re call centers. Because they ARE call centers. See, here’s the problem: Your old-school management style just doesn’t cut it when the prospect […]
Simple Strategy #1: Pay for the Performance You Want TRANSCRIPT: This is Steve Stauning with another “Steve Stauning, Short and Sweet Video Training Lesson”. Today’s lesson is – Stop Over-thinking Your Internet Sales. Now this is going to be an ongoing series. We will be adding new videos to this series so check back […]
How To Set and Sell Owner Marketing Appointments – PART 9 TRANSCRIPT: So, can you do this? Can you sell 30 cars next month, if you’re not already a 30 car a month person, all through owner marketing efforts? Remember, these are higher grossing deals that take less time. Can you do all of […]
How To Set and Sell Owner Marketing Appointments – PART 7 TRANSCRIPT: Let’s talk about activities for a minute because this is what is going to drive your results. See, in every dealership in the country, I look up on a wall, in either the salesroom or the sales tower and there’s this results board, […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 6 TRANSCRIPT: Okay, the final ‘must have’ for your dealership to have a successful BDC sustained over the long term is simply this: all of your sales managers, all of them, must support and defend the BDC. Despite the fact that we’ve had this […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 5 TRANSCRIPT: The ‘must have’ number 4 in setting up a successful BDC that is going to be around today and in the future is this: BDC’s must have strict rules for what constitutes a VALID appointment. This is important. See, you may think […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 4 TRANSCRIPT: Alright, ‘must have’ number 3 – BDC’s must be managed like call centers. See, this is not a floor sales team, it is a BDC. It is a call center and that’s how they need to be managed. Now, many dealers I […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 3 TRANSCRIPT: So, what’s ‘must have’ number 2? Number two is BDC’s MUST use sustainable pay plans. If you want your BDC to grow and provide you with incremental sales today and in the future, all while maintaining the integrity of your overall sales […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 2 TRANSCRIPT: Many of the BDC’s I encounter today, generally because they have better training, better templates, better talk tracks and a better overall direction, are beginning to drive plus business for their dealerships. BUT, they are still cost centers. They haven’t become profit […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 1 TRANSCRIPT: This is Steve Stauning with another ‘Steve Stauning Short and Sweet Video Training Session’. Today’s lesson: The five absolute ‘must haves’ if you want a successful BDC in your dealership. Now, if you’re like most dealers I’ve spoken with lately, you’re either […]
The Appointment Culture Light – PART 8 TRANSCRIPT: The fourth step for the ‘appointment culture light’ is to report daily. So, if the owner is onsite, then the owner should insist on receiving an update each morning. If they are not onsite, the GM should insist on this. What they want in this report is the […]
The Appointment Culture Light – PART 6 TRANSCRIPT: There are four steps to the ‘appointment culture light’ that we’re going to talk about. The first one is we need to assign one manager to oversee this in the dealership. It doesn’t mean that the other managers aren’t involved but one manager needs to drive this. They […]
The Appointment Culture Light – PART 3 TRANSCRIPT: Let’s talk again about the ‘clock bias’, right? Stephen Covey explained it as “Have you ever been too busy driving to stop and get gas?” In the dealership world, this sentiment is often relayed to me like this, “We don’t have time to manage our confirmations”. “We don’t […]
The Appointment Culture Light – PART 2 TRANSCRIPT: Now, you would think, given these two alternatives; be a Walmart of car dealers or be a Ritz-Carlton of car dealers, that every salesperson out there (every commissioned salesperson), and especially, every manager, would choose the latter. Make no mistake; the Walmart of car dealers doesn’t need desk […]
The Appointment Culture Light – PART 1 TRANSCRIPT: Hi, this is Steve Stauning with another “Steve Stauning, Short and Sweet Video Training Session”. Today’s lesson – The Appointment Culture. The light version. There’s a reason for this class. Now, I assume you’ve already watched “Creating an Appointment Culture”. If you haven’t already watched it, please go […]
Appointment-Driven Communications – Part 15 TRANSCRIPT: So many teams, in automotive, lack discipline. It doesn’t make you bad people. You just are so easy to get off the phone. Someone says they’ll be in Saturday morning and your team doesn’t want to screw up that deal, they think they’ve got a Saturday appointment, so they say, […]
Leading an Appointment Culture – Part 13 TRANSCRIPT: For Leading an Appointment Culture, we’re not going to look at a recap of what we went through but, I do want to talk about the next steps. What are the next steps for you in being able to lead an appointment culture and being able to […]