digital marketing – Page 6

Avoiding Snake Oil – Part 2

Avoiding Snake Oil – Part 2 TRANSCRIPT: Because there is so much snake oil out there today, you have every reason to be skeptical, so, assume the worst. So, how do we stop snake oil? Well, there’s three ways – you shop around, you ask around and you wait around. I’m telling you to ask the […]

Avoiding Snake Oil – Part 1

Avoiding Snake Oil – Part 1 TRANSCRIPT: Small and medium sized businesses are getting taken every day because things like new technology, social media, Search Engine Optimization and Marketing, and Online Directories have created a new breed of ‘snake oil’ salesmen. All of these have value and all can be important, but all of these can […]

Creating an Appointment Culture – Part 13

Creating an Appointment Culture – Part 13 TRANSCRIPT: From an internet standpoint, it is important to understand that your store really is just one of nine that is competing for a prospect’s business. Prospects will submit multiple leads on multiple sites. Or, in some cases the aggregators, the people who aggregate leads then sell them […]

Creating an Appointment Culture – Part 5

Creating an Appointment Culture – Part 5 TRANSCRIPT: This is some really ground breaking stuff here… Appointment driven cultures have appointment driven goals. Meaning the goal of our digital marketing is to drive conversions. It cannot be branding, impressions, or engagement. Those can be side benefits of digital marketing, but our true goal that our […]

Creating an Appointment Culture – Part 4

Creating an Appointment Culture – Part 4 TRANSCRIPT: How do we get appointments? Let’s start with the internet side of our business. Internet appointments all begin with leads. In fact, when you fail to get the lead, you are lucky to get a sale. I will give you an example. The typical visitor to your […]