Important lessons… all delivered in small chunks.

Steve delivers critical sales, leadership, customer service and general management training in bite-sized nuggets designed to help you and your team reach your potential. On this site you’ll find lots of free “How To” lessons from one of America’s most sought-after leadership speakers and trainers.

From automotive sales training to BDC appointment setting to leadership lessons for sales managers, Steve provides all the free video training content your team needs to grow your sales, your profits and increase your customer satisfaction.


It’s true, all of the training provided on is 100% free for you to use while visiting this site. We’re able to bring you this training at no charge in part because we are paid a small referral fee when one of our site visitors (like you) buys a service or product that Steve has fully-vetted and recommended. If you’d like to help us pay for this training, we ask that you view the products, services and vendors Steve Recommends and contact the respective vendor from that page. That way, Steve will get full credit.


Steve is much more than just a successful and popular writer, keynote speaker and trainer. In fact, Steve is also the founder and CEO of pladoogle, a leading ecommerce solutions and consulting firm providing cutting-edge products as well as sales and customer experience consultation to industries ranging from automotive to both old and new media.

Beyond his work with pladoogle, Steve is also proudly involved with Dealers United as a member of the Dealers United Board – and has been since 2011. His work with this phenomenal organization is often limited based on his other commitments, but he believes so strongly in their mission that he proudly tackles whatever roles they ask him to fill.

Got a specific customer service or leadership dilemma you need solved? Steve is the creator and chief editor of the popular customer experience and leadership blog (And Steve would be happy to answer your leadership questions via the Contact Form on that site.)

Want Steve to provide a few quick lessons about something specific? Send him a request through this handy Contact Page. If it’s something he’s encountered, he’ll gladly record his thoughts on this site and send you a link.


If you’d prefer to read a more formal, boring personal biography, here’s Steve’s:

Steve is the author of Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers; as well as a respected automotive industry veteran and founder of pladoogle, LLC – a leading training & consulting firm – and the free sales video training website Prior to his involvement with pladoogle, Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of Reynolds & Reynolds, and as the general manager of Dealer Web Services for Dominion’s Dealer Specialties.

Steve Stauning has trained, worked with or worked for hundreds of dealerships in the US, helping their sales teams sell more vehicles for more money by aligning their processes with the current industry-leading best practices. He is considered an expert on automotive sales processes and the customer experience; and is the creator of The Appointment Culture and The Perfect Appointment in automotive retail.

His free online video sales and management training materials (hosted here at have allowed hundreds of dealerships and thousands of salespeople and managers to ditch their ineffective and expensive training modules by using his up-to-date, effective and relevant methods.

His latest book, Assumptive Selling, is considered a must-read for every dealer, manager and salesperson in automotive today. The concepts, processes and word tracks contained in this comprehensive guide have helped salespeople double their sales from their existing opportunities, while creating customers for life!