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How To Sell Cars Online or Offline (PART 7)






How To Sell Cars Online or Offline (PART 7) TRANSCRIPT: If you’re using an old-school road to the sale, then we first need to create a buying process in your store. Buying process is one that shortens your road to the sale without turning everything over to the buyer. Again, yet, our buying process is going(…)






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How To Sell Cars Online or Offline (PART 6)






How To Sell Cars Online or Offline (PART 6) TRANSCRIPT: All right. Listen, great experiences, they also make sense. That’s the second thing about all great buying experiences. Customers should see the WIIFM in every step of your process, the what’s in it for me? It should make sense to the customer. “I understand why he’s(…)






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How To Sell Cars Online or Offline (PART 5)






How To Sell Cars Online or Offline (PART 5) TRANSCRIPT: Let’s look at the common denominators of a great experience. All great buying experiences at the car dealership are controlled. There are five things we’re going to look at. Control is number one. We’ve got to keep the experience controlled. That means we’re going to be(…)






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How To Sell Cars Online or Offline (PART 4)






How To Sell Cars Online or Offline (PART 4) TRANSCRIPT: Let’s talk about what’s wrong with your current road to the sale. It takes three plus hours. It takes three plus hours to get through. They’re ready for step six when they arrive at your dealership while you want to slow play steps one through five.(…)






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How To Sell Cars Online or Offline (PART 3)






How To Sell Cars Online or Offline (PART 3) TRANSCRIPT: Let’s start by talking about the best offline car-buying experience. We’re going to look at all three but we’ll go ahead and start with the best offline car-buying experience. This is not an option. It’s not an option to improve your current in-store process. See, improving(…)






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How To Sell Cars Online or Offline (PART 2)






How To Sell Cars Online or Offline (PART 2) TRANSCRIPT: Let’s jump into talking about today’s connected buyer. Let’s get into section one because we have to understand why things are changing and why we need to change in our dealerships. Remember these quick stats from a couple of webcasts ago? According to Autotrader, in 2015,(…)






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How To Sell Cars Online or Offline (PART 1)






How To Sell Cars Online or Offline (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Steve Stauning Short and Sweet video training lesson. Today’s lesson: How to create the best car buying experience ever! Now, we’re going to talk about 100% offline, 100% online, and a hybrid of the two in this 27-part Short(…)






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How To Attract & Sell More Trade-In Leads (PART 14)






How To Attract & Sell More Trade-In Leads (PART 14) TRANSCRIPT: Why a special process? Why not just treat trade customers like every traditional up? Here’s the reason. The average dealer who gets a trade customer to show up for an appointment closes them about 30% of the time. It doesn’t matter if it’s Instant Cash(…)






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How To Attract & Sell More Trade-In Leads (PART 13)






How To Attract & Sell More Trade-In Leads (PART 13) TRANSCRIPT: We’ve got the customer to show up for the appointment, right? They showed up for the appointment. Now, we’ve got to close them. There are different ways to close different trade prospects based on how they got in the store. See, our in-store process is(…)






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How To Attract & Sell More Trade-In Leads (PART 12)






How To Attract & Sell More Trade-In Leads (PART 12) TRANSCRIPT: Now, “Steve, you’ve given me a lot of talk tracks. How do I understand, how do I say these talk tracks with the same confidence that you have?” It’s repetition, folks. It’s role playing every day. When you repeat these talk tracks again and again,(…)






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