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How To Gain & Maintain a 5-Star Online Reputation (PART 12)






  How To Gain & Maintain a 5-Star Online Reputation (PART 12) TRANSCRIPT: Alright. We’ve gone through the 8 steps. Don’t leave me now because we’re going to do some best or worst practices here, but I’m just going to review the 8 steps. The bottom line is that these reviews, this stuff online, social reviews,(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 11)






  How To Gain & Maintain a 5-Star Online Reputation (PART 11) TRANSCRIPT: Alright. We got our social media policy, we’ve written how we’re going after snipers and trolls and what we’re going to say, but what about online reviews? A single bad online review, unlike a social media rant, can hurt your revenue for years.(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 10)






  How To Gain & Maintain a 5-Star Online Reputation (PART 10) TRANSCRIPT: So we assessed, we found something negative about us, we need to address it, but we’re going to do it with specific guidelines. You need to write 2 sets of guidelines for your business, one for traditional online reviews. Traditional online reviews are(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 9)






  How To Gain & Maintain a 5-Star Online Reputation (PART 9) TRANSCRIPT: Alright. Now we fixed it, right? We determined the buzz, we found what was true, we repaired, we replaced things, we got a strategy, we identified the raving fans, we’re enlisting our raving fans, they’re leaving us these great 5 star reviews, now(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 8)






  How To Gain & Maintain a 5-Star Online Reputation (PART 8) TRANSCRIPT: Alright, but why should I work to generate positive reviews? Isn’t just fixing the problem, remember step 3, I fixed all my problems, “Steve, isn’t that enough?” It’s not enough. A couple of reasons. One, we talked about it. Only 1.5% of people(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 7)






  How To Gain & Maintain a 5-Star Online Reputation (PART 7) TRANSCRIPT: We’re going to enlist these raving fans in step 6. Now I showed you a review a second ago, we’re going to dive into that review here in just a second. Step 6 is we’ve identified those raving fans in step 5. In(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 6)






  How To Gain & Maintain a 5-Star Online Reputation (PART 6) TRANSCRIPT: Alright. Now we’ve got a strategy, we got step 5, we’ve got to identify our raving fans. We got to figure out who’s most likely to give us a 5 star review. This is critical. It’s absolutely critical. You cannot just ask everybody(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 5)






  How To Gain & Maintain a 5-Star Online Reputation (PART 5) TRANSCRIPT: All right, so we’ve investigated, we’ve done our repairs, replace, we fixed our business, our business is great. Now we have to devise a strategy to move forward. We can’t just jump forward and jump to 5-star reviews. Now that everything’s been fixed,(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 4)






  How To Gain & Maintain a 5-Star Online Reputation (PART 4) TRANSCRIPT: So that takes us to step 3, right? We gauged the buzz, we determined the voracity, now we’re on step 3. We need to repair or replace the issues, we need to find out what the issues are, and this is leadership, folks.(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 3)






  How To Gain & Maintain a 5-Star Online Reputation (PART 3) TRANSCRIPT: All right. Let’s jump ahead now. We’re in step 2. We’re going to determine the voracity. Some of you are probably like, “Well Steve, that’s a big word. What’s that mean?” Voracity just means true. We’re going to find out are the reviews(…)






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