The Perfect Appointment

Appointment-Driven Communications – Part 13






Appointment-Driven Communications – Part 13 TRANSCRIPT: I hope you’ve noticed that throughout this training I talk about 5:15, 5:45, which one works better for you? Notice that I never say, “Would you like to come in at 5:00?”, or, “I’ve got a 5:30”. See, appointment times matter. People are more likely to show up at the(…)






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Appointment-Driven Communications – Part 10






Appointment-Driven Communications – Part 10 TRANSCRIPT: All of our ‘what’ must be quality, right? All of our emails and all of our voicemails have to be quality activities because we need to understand the ‘what’. What is the goal of the email? It’s to drive a phone call. What is the goal of the voicemail? It’s(…)






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Appointment-Driven Communications – Part 9






Appointment-Driven Communications – Part 9 TRANSCRIPT: Okay, so we talked about the ‘why’. The ‘why’ is simple. Why you need an appointment culture; why you need to use the talk tracks; why you need to have the discipline. There are a lot of ‘whys’ and the whys are simple. Well, guess what? The ‘what’ is simple,(…)






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Appointment-Driven Communications – Part 8






Appointment-Driven Communications – Part 8 TRANSCRIPT: As you may recall, earlier in the training, I talked about how today I’m going to tell you what to say; how to say it ; but, more importantly, why we want to say the things we’re going to say to try to drive appointments. Why it’s important that we(…)






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Leading an Appointment Culture – Part 13






Leading an Appointment Culture – Part 13 TRANSCRIPT: For Leading an Appointment Culture, we’re not going to look at a recap of what we went through but, I do want to talk about the next steps. What are the next steps for you in being able to lead an appointment culture and being able to(…)






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Leading an Appointment Culture – Part 12






Leading an Appointment Culture – Part 12 TRANSCRIPT: Okay, now it’s the ‘show’, right? It’s the final step in the perfect appointment. Its in-store VIP treatment. How are your managers managing this in-store VIP treatment? How can you make sure that its happening? How are they making sure that its happening? This is the show. They(…)






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Leading an Appointment Culture – Part 11






Leading an Appointment Culture – Part 11 TRANSCRIPT: Alright, so, we’ve managed the first two steps of the perfect appointment, right? Strong appointment setting and appropriate appointment confirmation. How do we get our managers to manage the pre-appointment preparation? Well, there’s a lot of things we can do. Remember, we’re going to have this designated parking(…)






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Leading an Appointment Culture – Part 10






Leading an Appointment Culture – Part 10 TRANSCRIPT: The second step to the perfect appointment is, of course, appropriate appointment confirmation and your managers need to manage the appointment confirmations that are happening in the dealership. So, even though they are the ones who are supposed to be making the confirmation calls, if you have a(…)






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Leading an Appointment Culture – Part 9






Leading an Appointment Culture – Part 9 TRANSCRIPT: So, we’re going to change gears just a little. Now, this is still ‘leading an appointment culture’, but these next couple of sessions are all about how your managers can manage the perfect appointment. In the last session we talked about you coming into the dealership on an(…)






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Leading an Appointment Culture – Part 7






Leading an Appointment Culture – Part 7 TRANSCRIPT: Let’s say you’re a dealership owner or maybe you work for a large dealership corporation, a group that owns a few dealerships, 20, 30 or 90, whatever, across the country and you can’t be in the dealerships all the time but you want to know if they’re truly(…)






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