The Perfect Appointment

How To Attract & Sell More Trade-In Leads (PART 4)






  How To Attract & Sell More Trade-In Leads (PART 4) TRANSCRIPT: Alright. The best, by the way, and I talked about an on-page tool a minute ago, the best on-page trade tool I found is from TradePending. It’s extremely responsive. As the customer starts to type, you can see on the top there, as they(…)






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How To Attract & Sell More Trade-In Leads (PART 3)






  How To Attract & Sell More Trade-In Leads (PART 3) TRANSCRIPT: We know we love Kelley Blue Book’s Instant Cash Offer, and I’m recommending that car dealers do this, but I am recommending that you keep it off of your website. Let’s talk about your website for just a moment. There’s a reason that these(…)






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How To Attract & Sell More Trade-In Leads (PART 2)






  How To Attract & Sell More Trade-In Leads (PART 2) TRANSCRIPT: Let’s get into part 1 here, and let’s talk about, “Hey, mommy. Where do these trade leads come from?” Yes, I can end my sentences with a preposition because this isn’t the 17th century, and we’re not speaking Latin, so it’s okay. All right.(…)






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How To Attract & Sell More Trade-In Leads (PART 1)






  How To Attract & Sell More Trade-In Leads (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Steve Stauning Short & Sweet video training lesson. Today’s lesson: How to attract and sell more trade-in leads today. This was originally an Undeniable Advantage live webcast. So if you want to take advantage of our next(…)






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Steve’s Memes: How You Got On Top






  Today’s Lesson: Disciplined, repeatable processes   Most car dealers are coming off a record year that had nothing to do with strong, disciplined, repeatable processes intended to WOW their customers and improve employee retention. TODAY’S LESSON: If you don’t know how you got to the top, you have no idea how to stay there.(…)






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How To Set & Sell Owner Marketing Appointments – PART 13






  How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine(…)






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How To Set & Sell Owner Marketing Appointments – PART 12






  How To Set and Sell Owner Marketing Appointments – PART 12 TRANSCRIPT: The third step of the perfect appointment may seem a little strange to you because this is an owner marketing appointment, but the third step of the perfect appointment is pre-appointment preparation. That’s where we’re going to get a new vehicle cleaned,(…)






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How To Set & Sell Owner Marketing Appointments – PART 11






  How To Set and Sell Owner Marketing Appointments – PART 11 TRANSCRIPT: Alright, the second step for the perfect appointment is called ‘appropriate appointment confirmation’. Now, this one is on the managers. See, the goal is an appointment that shows, but we need the managers to make these confirmation calls. For a lot of(…)






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How To Set & Sell Owner Marketing Appointments – PART 10






  How To Set and Sell Owner Marketing Appointments – PART 10 TRANSCRIPT: There are four steps to the perfect appointment and the first step is 100% on you, Mr. Salesperson, or Ms. Salesperson, and that is strong appointment setting. This is the first step to the perfect appointment. Now the goal is an appointment(…)






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The Appointment Culture Light – PART 8






The Appointment Culture Light – PART 8 TRANSCRIPT: The fourth step for the ‘appointment culture light’ is to report daily. So, if the owner is onsite, then the owner should insist on receiving an update each morning. If they are not onsite, the GM should insist on this. What they want in this report is the(…)






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