Today’s Lesson: Focus on those things that actually move the needle. ZMOT… Big Data… and now Micro-Moments?!?!? Unless you’re the CMO of a Fortune 500 company, it’s better to focus your marketing and sales efforts on those things you can (1) Easily Measure; (2) Quickly Understand; and (3) Successfully Influence. For most of us,(…)
Today’s Lesson: Remember that those who still sell snake oil succeed by making you feel like you’re too old-school or too dumb to really “Get It.” Einstein said it best: “If you can’t explain it simply, you don’t understand it well enough” … although I will add:…or what you’re selling is snake oil.” TODAY’S(…)
Today’s Lesson: Just stop being a rat bastard… Why are you spending thousands to “fix” your online reputation when you’re unwilling to change for free offline? TODAY’S LESSON: You cannot be a Saint online if you’re a rat bastard offline. Consumers aren’t that dumb.
Today’s Lesson: Follow the Money Doesn’t it seem like a strange coincidence that all the free industry webinars that tell you why you must use widgets are delivered by a guy whose company sells widgets? TODAY’S LESSON: Don’t be fooled by Snake Oil: Always Follow the Money.
Real Reputation Management – Part 3 TRANSCRIPT: In Step 5, we need to identify our truly satisfied customers and these are the only people we’re going to ask to review us. So, we’ve got to find a way, in our business, to find who is truly satisfied and going to give us a 5 Star review(…)
Real Reputation Management – Part 2 TRANSCRIPT: Step 2 – Once we know what people are saying about us – let’s assume they’ve said some negative things – we need to determine the veracity of those negative comments. Now, what does that mean? It means we need to find out a couple of thing – number(…)
Avoiding Snake Oil – Part 3 TRANSCRIPT: So, I hope the question on your mind is “How can I buy like a Fortune 500 company and not be taken by the snake oil salesmen out there today?” Number 1 is – you can vet more efficiently. For example, don’t accept meetings on their terms. Accept meetings(…)
Avoiding Snake Oil – Part 2 TRANSCRIPT: Because there is so much snake oil out there today, you have every reason to be skeptical, so, assume the worst. So, how do we stop snake oil? Well, there’s three ways – you shop around, you ask around and you wait around. I’m telling you to ask the(…)
Avoiding Snake Oil – Part 1 TRANSCRIPT: Small and medium sized businesses are getting taken every day because things like new technology, social media, Search Engine Optimization and Marketing, and Online Directories have created a new breed of ‘snake oil’ salesmen. All of these have value and all can be important, but all of these can(…)