sales training

The Five MUST HAVES for Creating a Successful Automotive BDC – PART 3






The 5 Must Haves for Creating a Successful Automotive BDC – PART 3 TRANSCRIPT: So, what’s ‘must have’ number 2? Number two is BDC’s MUST use sustainable pay plans. If you want your BDC to grow and provide you with incremental sales today and in the future, all while maintaining the integrity of your overall sales(…)






More

The Five MUST HAVES for Creating a Successful Automotive BDC – PART 2






The 5 Must Haves for Creating a Successful Automotive BDC – PART 2 TRANSCRIPT: Many of the BDC’s I encounter today, generally because they have better training, better templates, better talk tracks and a better overall direction, are beginning to drive plus business for their dealerships. BUT, they are still cost centers. They haven’t become profit(…)






More

The Five MUST HAVES for Creating a Successful Automotive BDC – PART 1






The 5 Must Haves for Creating a Successful Automotive BDC – PART 1 TRANSCRIPT: This is Steve Stauning with another ‘Steve Stauning Short and Sweet Video Training Session’. Today’s lesson: The five absolute ‘must haves’ if you want a successful BDC in your dealership. Now, if you’re like most dealers I’ve spoken with lately, you’re either(…)






More

The Appointment Culture Light – PART 8






The Appointment Culture Light – PART 8 TRANSCRIPT: The fourth step for the ‘appointment culture light’ is to report daily. So, if the owner is onsite, then the owner should insist on receiving an update each morning. If they are not onsite, the GM should insist on this. What they want in this report is the(…)






More

The Appointment Culture Light – PART 7






The Appointment Culture Light – PART 7 TRANSCRIPT: Remember step two – we’re going to make some cosmetic changes. Dealers have found that making just a few cosmetic changes actually gets much of the team off the fence and into the ‘appointment culture’. First we’re going to create that attractive full color VIP appointment folder. It(…)






More

The Appointment Culture Light – PART 6






The Appointment Culture Light – PART 6 TRANSCRIPT: There are four steps to the ‘appointment culture light’ that we’re going to talk about. The first one is we need to assign one manager to oversee this in the dealership. It doesn’t mean that the other managers aren’t involved but one manager needs to drive this. They(…)






More

The Appointment Culture Light – PART 5






The Appointment Culture Light – PART 5 TRANSCRIPT: Now, how do dealers succeed in the appointment culture? Well, one, they fix the processes first, right? They make sure their processes are robust. They make sure that all activities are money activities. For example: they aren’t asking their team to make silly phone calls that don’t matter(…)






More

The Appointment Culture Light – PART 4






The Appointment Culture Light – PART 4 TRANSCRIPT: Simply put – great organizations don’t share these fears. Great organizations, those who rise above their peers and succeed in the face of mounting competition, are inherently dissatisfied with where they are and, sometimes, where they’re headed. They make constant, meaningful, course corrections that help them become number(…)






More

The Appointment Culture Light – PART 3






The Appointment Culture Light – PART 3 TRANSCRIPT: Let’s talk again about the ‘clock bias’, right? Stephen Covey explained it as “Have you ever been too busy driving to stop and get gas?” In the dealership world, this sentiment is often relayed to me like this, “We don’t have time to manage our confirmations”. “We don’t(…)






More

The Appointment Culture Light – PART 2






The Appointment Culture Light – PART 2 TRANSCRIPT: Now, you would think, given these two alternatives; be a Walmart of car dealers or be a Ritz-Carlton of car dealers, that every salesperson out there (every commissioned salesperson), and especially, every manager, would choose the latter. Make no mistake; the Walmart of car dealers doesn’t need desk(…)






More

Do NOT follow this link or you will be banned from the site!