How To Gain & Maintain a 5-Star Online Reputation (PART 6) TRANSCRIPT: Alright. Now we’ve got a strategy, we got step 5, we’ve got to identify our raving fans. We got to figure out who’s most likely to give us a 5 star review. This is critical. It’s absolutely critical. You cannot just ask everybody […]
How To Gain & Maintain a 5-Star Online Reputation (PART 5) TRANSCRIPT: All right, so we’ve investigated, we’ve done our repairs, replace, we fixed our business, our business is great. Now we have to devise a strategy to move forward. We can’t just jump forward and jump to 5-star reviews. Now that everything’s been fixed, […]
How To Gain & Maintain a 5-Star Online Reputation (PART 4) TRANSCRIPT: So that takes us to step 3, right? We gauged the buzz, we determined the voracity, now we’re on step 3. We need to repair or replace the issues, we need to find out what the issues are, and this is leadership, folks. […]
How To Gain & Maintain a 5-Star Online Reputation (PART 3) TRANSCRIPT: All right. Let’s jump ahead now. We’re in step 2. We’re going to determine the voracity. Some of you are probably like, “Well Steve, that’s a big word. What’s that mean?” Voracity just means true. We’re going to find out are the reviews […]
How To Gain & Maintain a 5-Star Online Reputation (PART 2) TRANSCRIPT: So let’s dive into it because you know what? Because we don’t know what we don’t know, the first step we need to do is we need to gauge the buzz, we need to find out what’s happening, we need to figure out […]
How To Gain & Maintain a 5-Star Online Reputation (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Short and Sweet video training session. Today’s lesson: How to Gain and Maintain a 5-Star Online Reputation. We’re going to teach you how to go from good to great in twelve short lessons. This was from […]
Today’s Lesson: Choose Your Words Carefully Remember when actions actually did speak louder than words? Me neither; none of us are that old. TODAY’S LESSON: An unfortunate result of the superficial nature of most everyone is that words matter more than actions… and likely always will. Understanding this and using it to your advantage […]
Today’s Lesson: No one can make you feel unworthy unless you let them. You may have heard the saying that “the best offense is a great defense,” but did you know the reverse is true when it comes to others’ negative perceptions of you? Yep: Your best defense to criticism is a great offense! […]
Today’s Lesson: Find the time or find something new to do with your life. If your people don’t have enough time to provide your current customers with a great experience, don’t worry; pretty soon you’ll have fewer customers. TODAY’S LESSON: Any loser can find excuses; winners find ways to make it happen.
Today’s Lesson: Drop the attitude and lead with solutions. The customer is not always right, but they are always the customer. If you want your angry customer to completely flip out, just keep telling them all the things they did wrong and all the reasons you can’t help them. TODAY’S LESSON: In customer confrontations, […]
Today’s Lesson: Just stop being a rat bastard… Why are you spending thousands to “fix” your online reputation when you’re unwilling to change for free offline? TODAY’S LESSON: You cannot be a Saint online if you’re a rat bastard offline. Consumers aren’t that dumb.
Today’s Lesson: The worst time to take advantage of someone Maya Angelou once said “People will forget what you said,people will forget what youdid, but people will neverforget how you madethem feel.” TODAY’S LESSON: The worst time to takeadvantage of someone is when you can.
How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine […]
Real Reputation Management – Part 4 TRANSCRIPT: In Step 7 we’re going to monitor, at least monthly, for new comments. What does that mean? It means I want to know when people write new comments or post new reviews about me online. The easiest way for you to monitor is to set up something called ”Google […]
Real Reputation Management – Part 3 TRANSCRIPT: In Step 5, we need to identify our truly satisfied customers and these are the only people we’re going to ask to review us. So, we’ve got to find a way, in our business, to find who is truly satisfied and going to give us a 5 Star review […]
Real Reputation Management – Part 2 TRANSCRIPT: Step 2 – Once we know what people are saying about us – let’s assume they’ve said some negative things – we need to determine the veracity of those negative comments. Now, what does that mean? It means we need to find out a couple of thing – number […]
Real Reputation Management – Part 1 TRANSCRIPT: Today’s session is on Real Reputation Management. In other words, how can you, as a business owner, general manager, or sales manager, manage your online reputation in a way that you can do it yourself without spending thousands of dollars a month? Now, your online reputation has become, for […]