processes

Simple Strategy #6: Email Templates can be Personal and Automated






  Simple Strategy #6: Email Templates can be Personal and Automated TRANSCRIPT: Simple strategy #6 for selling more internet deals today? It’s simple. Your email templates can be personal AND automated. See, here’s the problem, or, at least, the problem as your owner or general manager sometimes says it: they come back from a “twenty group”(…)






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Simple Strategy #5: Yes, You Should Always Use an Auto Response






  Simple Strategy #5: Yes, You Should Always Use an Auto Response TRANSCRIPT: Simple Strategy #5 for selling more internet deals today? Simple. Yes, you should always use an auto response. Here’s the problem: some industry vendors and other experts, including your OEM, have made dealers question whether or not they should use an auto response.(…)






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How To Set & Sell Owner Marketing Appointments – PART 13






  How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine(…)






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How To Set & Sell Owner Marketing Appointments – PART 9






  How To Set and Sell Owner Marketing Appointments – PART 9 TRANSCRIPT: So, can you do this? Can you sell 30 cars next month, if you’re not already a 30 car a month person, all through owner marketing efforts? Remember, these are higher grossing deals that take less time. Can you do all of(…)






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How To Set & Sell Owner Marketing Appointments – PART 8






  How To Set and Sell Owner Marketing Appointments – PART 8 TRANSCRIPT: As I said, you’re going to get voicemail 900 times. So, if you’re going to leave 800 to 900 voicemails next month, you need to understand what the voicemails should sound like. There are four rules of voicemail that I need you(…)






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How To Set & Sell Owner Marketing Appointments – PART 3






  How To Set and Sell Owner Marketing Appointments – PART 3 TRANSCRIPT: There are a lot of benefits to appointments, right? We just talked about how I can balance out my day, my week, right? Imagine if my Wednesdays started out being like my Saturdays. I showed you the higher closing percentages with appointments,(…)






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Appointment-Driven Communications – Part 15






Appointment-Driven Communications – Part 15 TRANSCRIPT: So many teams, in automotive, lack discipline. It doesn’t make you bad people. You just are so easy to get off the phone. Someone says they’ll be in Saturday morning and your team doesn’t want to screw up that deal, they think they’ve got a Saturday appointment, so they say,(…)






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Appointment Driven Communications – Part 7






Appointment-Driven Communications – Part 7 TRANSCRIPT: So, let’s do a quick roll play. I don’t mean a real roll play but you should be roll playing all the time. In fact, the only way to get these ‘talk tracks’ down, and the only way to keep the discipline you need to drive an appointment culture for(…)






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Appointment-Driven Communications – Part 3






Appointment-Driven Communications – Part 3 TRANSCRIPT: Appointments must be the goal. Appointments have to be the goal with every call you make, every email you send out, and every time you leave a voicemail. In your mind you have to remember the goal and, so, I want you to always start with the goal in mind.(…)






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Leading an Appointment Culture – Part 13






Leading an Appointment Culture – Part 13 TRANSCRIPT: For Leading an Appointment Culture, we’re not going to look at a recap of what we went through but, I do want to talk about the next steps. What are the next steps for you in being able to lead an appointment culture and being able to(…)






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