How To Attract & Sell More Trade-In Leads (PART 8) TRANSCRIPT: Let’s talk about our talk tracks with the trade prospect once we get someone on the phone. We’ve got them on the phone, and now we have one goal, and that’s an appointment that shows. Remember the number one objection you’re always going to hear. […]
How To Attract & Sell More Trade-In Leads (PART 7) TRANSCRIPT: Now, there are 5 keys to a good voicemail, and I’ll take you through all 5. The first one is be enthusiastic. This is a big deal for them. What do I mean by enthusiastic? I mean, when you pick up your red phone, and […]
How To Attract & Sell More Trade-In Leads (PART 6) TRANSCRIPT: This is my auto-response, and I’m going to go through it, and then we’ll talk about auto-responses in general. A confirmation from Steve’s Honda. “Hi, Bob. This is an automated response to let you know we received your request for a no-obligation vehicle appraisal. We […]
How To Attract & Sell More Trade-In Leads (PART 5) TRANSCRIPT: This is the trade connection process. The reason that we have a separate part just to try to connect with trade customers is for those of you who ever had trade leads, you know what I’m talking about. Connecting with a trade lead can […]
How To Attract & Sell More Trade-In Leads (PART 4) TRANSCRIPT: Alright. The best, by the way, and I talked about an on-page tool a minute ago, the best on-page trade tool I found is from TradePending. It’s extremely responsive. As the customer starts to type, you can see on the top there, as they […]
How To Attract & Sell More Trade-In Leads (PART 3) TRANSCRIPT: We know we love Kelley Blue Book’s Instant Cash Offer, and I’m recommending that car dealers do this, but I am recommending that you keep it off of your website. Let’s talk about your website for just a moment. There’s a reason that these […]
How To Attract & Sell More Trade-In Leads (PART 2) TRANSCRIPT: Let’s get into part 1 here, and let’s talk about, “Hey, mommy. Where do these trade leads come from?” Yes, I can end my sentences with a preposition because this isn’t the 17th century, and we’re not speaking Latin, so it’s okay. All right. […]
How To Attract & Sell More Trade-In Leads (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Steve Stauning Short & Sweet video training lesson. Today’s lesson: How to attract and sell more trade-in leads today. This was originally an Undeniable Advantage live webcast. So if you want to take advantage of our next […]
Be-Back Training: Getting a Be-Back to Be-Back TRANSCRIPT: Hi, this is Steve Stauning with another ‘Steve Stauning, Short & Sweet Video Training Lesson”. Today’s lesson: Getting a Be-Back to be back. This is the three minute be-back process that actually works. Now, it’s important to understand with be-back processes in our dealerships today that […]
Today’s Lesson: Leading with real process requires real commitment. Real process improvement is like working out. We all want the outcome, but few are willing to put in the effort for very long. TODAY’S LESSON: If changing your company’s culture from seat-of-the-pants management to leading with repeatable processes was easy, then everyone would do it. […]
Today’s Lesson: Focusing only on results ensures your team will shortcut your processes If you live in a process-driven culture, you don’t need to focus so much attention on the end product or even the bottom line. TODAY’S LESSON: Manage the activities and the results will come.
Today’s Lesson: If you’re not innovating, you’re obsolescing All successful, enduring companies have one thing in common: Innovation. (Simply put, they strive for Continuous Improvement.) TODAY’S LESSON: If your teams are too busy to improve, it’s time to find new leaders for those teams.
Today’s Lesson: Disciplined, repeatable processes Most car dealers are coming off a record year that had nothing to do with strong, disciplined, repeatable processes intended to WOW their customers and improve employee retention. TODAY’S LESSON: If you don’t know how you got to the top, you have no idea how to stay there. […]
Today’s Lesson: Why You Have a BDC Why are your sales managers the biggest critics of your Sales BDC? TODAY’S LESSON: If your sales managers did their job, you wouldn’t need a Sales BDC. (Quick Caveat: Save your comments; this lesson applies strictly to automotive retail in the US.)
Simple Strategy #6: Email Templates can be Personal and Automated TRANSCRIPT: Simple strategy #6 for selling more internet deals today? It’s simple. Your email templates can be personal AND automated. See, here’s the problem, or, at least, the problem as your owner or general manager sometimes says it: they come back from a “twenty group” […]
Simple Strategy #5: Yes, You Should Always Use an Auto Response TRANSCRIPT: Simple Strategy #5 for selling more internet deals today? Simple. Yes, you should always use an auto response. Here’s the problem: some industry vendors and other experts, including your OEM, have made dealers question whether or not they should use an auto response. […]
How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine […]
How To Set and Sell Owner Marketing Appointments – PART 9 TRANSCRIPT: So, can you do this? Can you sell 30 cars next month, if you’re not already a 30 car a month person, all through owner marketing efforts? Remember, these are higher grossing deals that take less time. Can you do all of […]
How To Set and Sell Owner Marketing Appointments – PART 8 TRANSCRIPT: As I said, you’re going to get voicemail 900 times. So, if you’re going to leave 800 to 900 voicemails next month, you need to understand what the voicemails should sound like. There are four rules of voicemail that I need you […]
How To Set and Sell Owner Marketing Appointments – PART 3 TRANSCRIPT: There are a lot of benefits to appointments, right? We just talked about how I can balance out my day, my week, right? Imagine if my Wednesdays started out being like my Saturdays. I showed you the higher closing percentages with appointments, […]
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