overcoming objections

Appointment-Driven Communications – Part 9






Appointment-Driven Communications – Part 9 TRANSCRIPT: Okay, so we talked about the ‘why’. The ‘why’ is simple. Why you need an appointment culture; why you need to use the talk tracks; why you need to have the discipline. There are a lot of ‘whys’ and the whys are simple. Well, guess what? The ‘what’ is simple,(…)






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Appointment-Driven Communications – Part 8






Appointment-Driven Communications – Part 8 TRANSCRIPT: As you may recall, earlier in the training, I talked about how today I’m going to tell you what to say; how to say it ; but, more importantly, why we want to say the things we’re going to say to try to drive appointments. Why it’s important that we(…)






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Appointment Driven Communications – Part 7






Appointment-Driven Communications – Part 7 TRANSCRIPT: So, let’s do a quick roll play. I don’t mean a real roll play but you should be roll playing all the time. In fact, the only way to get these ‘talk tracks’ down, and the only way to keep the discipline you need to drive an appointment culture for(…)






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Appointment-Driven Communications – Part 6






Appointment-Driven Communications – Part 6 TRANSCRIPT: Okay, when we tell someone that we have two test drives open today, one at 5:15 and one at 5:45, and we ask them which one works better for them, it may shock you that people will actually say ,”Oh, 5:15 works great”. They don’t always do that, though. A(…)






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Appointment-Driven Communications – Part 4






Appointment-Driven Communications – Part 4 TRANSCRIPT: In this part we’re going to teach you how to handle the in-bound call in an appointment culture. Remember, when you pick up the phone and you’re talking to someone about a vehicle, you have one goal. What is that goal again? That’s right. Your only goal is an appointment(…)






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Appointment-Driven Communications – Part 3






Appointment-Driven Communications – Part 3 TRANSCRIPT: Appointments must be the goal. Appointments have to be the goal with every call you make, every email you send out, and every time you leave a voicemail. In your mind you have to remember the goal and, so, I want you to always start with the goal in mind.(…)






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Appointment-Driven Communications – Part 2






Appointment-Driven Communications – Part 2 TRANSCRIPT: Welcome back to ‘Appointment-Driven Communications’. This is part 2. We left part 1 with the question, “how do you get appointments”, right? “Steve, I’m bought in, I need to get appointments, I’ve watched ‘Creating an Appointment Culture’, and I want to know how to get appointments”. If that describes you,(…)






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Creating an Appointment Culture – Part 8






Creating an Appointment Culture – Part 8 TRANSCRIPT: Once you get the prospect on the phone, you have one goal. That is to get an appointment that shows. Let’s discuss how the call from Part 7 should go. For example, I know the prospect might demand more information. The prospect may want to understand the(…)






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