management

How To Set & Sell Owner Marketing Appointments – PART 9






  How To Set and Sell Owner Marketing Appointments – PART 9 TRANSCRIPT: So, can you do this? Can you sell 30 cars next month, if you’re not already a 30 car a month person, all through owner marketing efforts? Remember, these are higher grossing deals that take less time. Can you do all of(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 6






The 5 Must Haves for Creating a Successful Automotive BDC – PART 6 TRANSCRIPT: Okay, the final ‘must have’ for your dealership to have a successful BDC sustained over the long term is simply this: all of your sales managers, all of them, must support and defend the BDC. Despite the fact that we’ve had this(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 5






The 5 Must Haves for Creating a Successful Automotive BDC – PART 5 TRANSCRIPT: The ‘must have’ number 4 in setting up a successful BDC that is going to be around today and in the future is this: BDC’s must have strict rules for what constitutes a VALID appointment. This is important. See, you may think(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 4






The 5 Must Haves for Creating a Successful Automotive BDC – PART 4 TRANSCRIPT: Alright, ‘must have’ number 3 – BDC’s must be managed like call centers. See, this is not a floor sales team, it is a BDC. It is a call center and that’s how they need to be managed. Now, many dealers I(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 3






The 5 Must Haves for Creating a Successful Automotive BDC – PART 3 TRANSCRIPT: So, what’s ‘must have’ number 2? Number two is BDC’s MUST use sustainable pay plans. If you want your BDC to grow and provide you with incremental sales today and in the future, all while maintaining the integrity of your overall sales(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 2






The 5 Must Haves for Creating a Successful Automotive BDC – PART 2 TRANSCRIPT: Many of the BDC’s I encounter today, generally because they have better training, better templates, better talk tracks and a better overall direction, are beginning to drive plus business for their dealerships. BUT, they are still cost centers. They haven’t become profit(…)






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The Five MUST HAVES for Creating a Successful Automotive BDC – PART 1






The 5 Must Haves for Creating a Successful Automotive BDC – PART 1 TRANSCRIPT: This is Steve Stauning with another ‘Steve Stauning Short and Sweet Video Training Session’. Today’s lesson: The five absolute ‘must haves’ if you want a successful BDC in your dealership. Now, if you’re like most dealers I’ve spoken with lately, you’re either(…)






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The Appointment Culture Light – PART 8






The Appointment Culture Light – PART 8 TRANSCRIPT: The fourth step for the ‘appointment culture light’ is to report daily. So, if the owner is onsite, then the owner should insist on receiving an update each morning. If they are not onsite, the GM should insist on this. What they want in this report is the(…)






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The Appointment Culture Light – PART 7






The Appointment Culture Light – PART 7 TRANSCRIPT: Remember step two – we’re going to make some cosmetic changes. Dealers have found that making just a few cosmetic changes actually gets much of the team off the fence and into the ‘appointment culture’. First we’re going to create that attractive full color VIP appointment folder. It(…)






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The Appointment Culture Light – PART 6






The Appointment Culture Light – PART 6 TRANSCRIPT: There are four steps to the ‘appointment culture light’ that we’re going to talk about. The first one is we need to assign one manager to oversee this in the dealership. It doesn’t mean that the other managers aren’t involved but one manager needs to drive this. They(…)






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