Today’s Lesson: treat the gun as if it’s not loaded Capitulation is not compromise; it’s surrender. Surrender just once under pressure and I’ll assume you’ll always surrender. TODAY’S LESSON: In business, when someone holds a gun to your head, treat it as if it’s not loaded.
Real Reputation Management – Part 4 TRANSCRIPT: In Step 7 we’re going to monitor, at least monthly, for new comments. What does that mean? It means I want to know when people write new comments or post new reviews about me online. The easiest way for you to monitor is to set up something called ”Google(…)
Real Reputation Management – Part 2 TRANSCRIPT: Step 2 – Once we know what people are saying about us – let’s assume they’ve said some negative things – we need to determine the veracity of those negative comments. Now, what does that mean? It means we need to find out a couple of thing – number(…)
Avoiding Snake Oil – Part 3 TRANSCRIPT: So, I hope the question on your mind is “How can I buy like a Fortune 500 company and not be taken by the snake oil salesmen out there today?” Number 1 is – you can vet more efficiently. For example, don’t accept meetings on their terms. Accept meetings(…)
Avoiding Snake Oil – Part 1 TRANSCRIPT: Small and medium sized businesses are getting taken every day because things like new technology, social media, Search Engine Optimization and Marketing, and Online Directories have created a new breed of ‘snake oil’ salesmen. All of these have value and all can be important, but all of these can(…)