How To Buy

Steve’s Memes: Capitulation is not Compromise






  Today’s Lesson: treat the gun as if it’s not loaded   Capitulation is not compromise; it’s surrender. Surrender just once under pressure and I’ll assume you’ll always surrender. TODAY’S LESSON: In business, when someone holds a gun to your head, treat it as if it’s not loaded.  






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Real Reputation Management – Part 4






Real Reputation Management – Part 4 TRANSCRIPT: In Step 7 we’re going to monitor, at least monthly, for new comments. What does that mean? It means I want to know when people write new comments or post new reviews about me online. The easiest way for you to monitor is to set up something called ”Google(…)






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Real Reputation Management – Part 2






Real Reputation Management – Part 2 TRANSCRIPT: Step 2 – Once we know what people are saying about us – let’s assume they’ve said some negative things – we need to determine the veracity of those negative comments. Now, what does that mean? It means we need to find out a couple of thing – number(…)






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Avoiding Snake Oil – Part 3






Avoiding Snake Oil – Part 3 TRANSCRIPT: So, I hope the question on your mind is “How can I buy like a Fortune 500 company and not be taken by the snake oil salesmen out there today?” Number 1 is – you can vet more efficiently. For example, don’t accept meetings on their terms. Accept meetings(…)






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Avoiding Snake Oil – Part 1






Avoiding Snake Oil – Part 1 TRANSCRIPT: Small and medium sized businesses are getting taken every day because things like new technology, social media, Search Engine Optimization and Marketing, and Online Directories have created a new breed of ‘snake oil’ salesmen. All of these have value and all can be important, but all of these can(…)






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