goals

Creating an Appointment Culture – Part 11






Creating an Appointment Culture – Part 11 TRANSCRIPT: Let’s talk about what some of these voicemails that we leave for prospects might sound like in an appointment driven culture. The following is an example of what a day five after an internet appointment or a “be back” might sound like. They were looking at a(…)






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Creating an Appointment Culture – Part 10






Creating an Appointment Culture – Part 10 TRANSCRIPT: Any response you give to a question needs to be around driving an appointment. It could be by voicemail, email, or personal response on the phone. Let’s look at a typical situation. You have a trade appraisal form on your website. It could be Black Book, Kelley(…)






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Creating an Appointment Culture – Part 8






Creating an Appointment Culture – Part 8 TRANSCRIPT: Once you get the prospect on the phone, you have one goal. That is to get an appointment that shows. Let’s discuss how the call from Part 7 should go. For example, I know the prospect might demand more information. The prospect may want to understand the(…)






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Creating an Appointment Culture – Part 7






Creating an Appointment Culture – Part 7 TRANSCRIPT: How do you make a thousand quality outbound calls? I am not talking about speaking to a thousand people. I am saying maybe talking to a hundred people. Then, you may set appointments with fifty of those, and when those fifty show, you close them at sixty(…)






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Creating an Appointment Culture – Part 5






Creating an Appointment Culture – Part 5 TRANSCRIPT: This is some really ground breaking stuff here… Appointment driven cultures have appointment driven goals. Meaning the goal of our digital marketing is to drive conversions. It cannot be branding, impressions, or engagement. Those can be side benefits of digital marketing, but our true goal that our(…)






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