goal-driven culture

Leading an Appointment Culture – Part 3






Leading an Appointment Culture – Part 3 TRANSCRIPT: Now, we’ve talked about an appointment culture being a top-down proposition and it absolutely is. If the owner doesn’t believe in it and force it through to the general manager, and the general manager doesn’t believe in it and force it through to the middle managers, they’re not(…)






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Leading an Appointment Culture – Part 2






Leading an Appointment Culture – Part 2 TRANSCRIPT: If I’m an owner of a business and I’m trying to lead an appointment culture, I’ve already introduced my team into creating an appointment culture, now it’s time to lead it. There are four things that I want out of my managers. There are four things that I(…)






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Leading an Appointment Culture – Part 1






Leading an Appointment Culture – Part 1 TRANSCRIPT: Today’s lesson: Leading an Appointment Culture. This is a follow-up to our earlier session called “Creating an Appointment Culture”. So, if you’re an owner or a general manager and you watched Creating an Appointment Culture, and you’ve tried to implement an appointment culture in your dealership or small(…)






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Real Reputation Management – Part 4






Real Reputation Management – Part 4 TRANSCRIPT: In Step 7 we’re going to monitor, at least monthly, for new comments. What does that mean? It means I want to know when people write new comments or post new reviews about me online. The easiest way for you to monitor is to set up something called ”Google(…)






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Real Reputation Management – Part 1






Real Reputation Management – Part 1 TRANSCRIPT: Today’s session is on Real Reputation Management. In other words, how can you, as a business owner, general manager, or sales manager, manage your online reputation in a way that you can do it yourself without spending thousands of dollars a month? Now, your online reputation has become, for(…)






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Creating an Appointment Culture – Part 8






Creating an Appointment Culture – Part 8 TRANSCRIPT: Once you get the prospect on the phone, you have one goal. That is to get an appointment that shows. Let’s discuss how the call from Part 7 should go. For example, I know the prospect might demand more information. The prospect may want to understand the(…)






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Creating an Appointment Culture – Part 6






Creating an Appointment Culture – Part 6 TRANSCRIPT: How do you get appointments? The key is that you have to ask for appointments. They don’t just happen by themselves. You actually have to ask the prospect or the former customer to come in for the appointment. Remember, the goal is an appointment that shows at(…)






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Creating an Appointment Culture – Part 5






Creating an Appointment Culture – Part 5 TRANSCRIPT: This is some really ground breaking stuff here… Appointment driven cultures have appointment driven goals. Meaning the goal of our digital marketing is to drive conversions. It cannot be branding, impressions, or engagement. Those can be side benefits of digital marketing, but our true goal that our(…)






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