goal-driven culture

Appointment-Driven Communications – Part 11






Appointment-Driven Communications – Part 11 TRANSCRIPT: The other communication we spoke about that needs a goal is voice mail. We need to have a goal for our voicemails and that goal is to drive a phone call. So, there are some things about our voicemails we need to do in order to take us closer to(…)






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Appointment-Driven Communications – Part 8






Appointment-Driven Communications – Part 8 TRANSCRIPT: As you may recall, earlier in the training, I talked about how today I’m going to tell you what to say; how to say it ; but, more importantly, why we want to say the things we’re going to say to try to drive appointments. Why it’s important that we(…)






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Appointment Driven Communications – Part 7






Appointment-Driven Communications – Part 7 TRANSCRIPT: So, let’s do a quick roll play. I don’t mean a real roll play but you should be roll playing all the time. In fact, the only way to get these ‘talk tracks’ down, and the only way to keep the discipline you need to drive an appointment culture for(…)






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Appointment-Driven Communications – Part 5






Appointment-Driven Communications – Part 5 TRANSCRIPT: Okay, so, remember, we’re talking about ‘the goal’. Every time we are on the phone with someone, we have one goal and that’s what? An appointment that shows. Now, let’s talk about the out-bound call. Let’s say you’re an internet salesperson or a BDC agent, and you’re calling Barbara Jones(…)






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Appointment-Driven Communications – Part 4






Appointment-Driven Communications – Part 4 TRANSCRIPT: In this part we’re going to teach you how to handle the in-bound call in an appointment culture. Remember, when you pick up the phone and you’re talking to someone about a vehicle, you have one goal. What is that goal again? That’s right. Your only goal is an appointment(…)






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Appointment-Driven Communications – Part 3






Appointment-Driven Communications – Part 3 TRANSCRIPT: Appointments must be the goal. Appointments have to be the goal with every call you make, every email you send out, and every time you leave a voicemail. In your mind you have to remember the goal and, so, I want you to always start with the goal in mind.(…)






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Leading an Appointment Culture – Part 12






Leading an Appointment Culture – Part 12 TRANSCRIPT: Okay, now it’s the ‘show’, right? It’s the final step in the perfect appointment. Its in-store VIP treatment. How are your managers managing this in-store VIP treatment? How can you make sure that its happening? How are they making sure that its happening? This is the show. They(…)






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Leading an Appointment Culture – Part 8






Leading an Appointment Culture – Part 8 TRANSCRIPT: In the last part of this series we talked about how you can, in just a few minutes, tell if your team is really trying to live in an appointment culture. Now, what if you’re the general manager and you are in the dealership all the time, or(…)






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Leading an Appointment Culture – Part 7






Leading an Appointment Culture – Part 7 TRANSCRIPT: Let’s say you’re a dealership owner or maybe you work for a large dealership corporation, a group that owns a few dealerships, 20, 30 or 90, whatever, across the country and you can’t be in the dealerships all the time but you want to know if they’re truly(…)






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Leading an Appointment Culture – Part 5






Leading an Appointment Culture – Part 5 TRANSCRIPT: Every CRM (Customer Relationship Management) tool is a little bit different. That said, there are some commonalities and there are some things that you can make sure your managers are doing throughout the day, by living in the CRM, that will help drive an appointment culture. The first(…)






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