goal-driven culture

Steve’s Memes: Leading a Change in Company Culture






Today’s Lesson: Be All-In or All-Out   I deal with two types of managers when a company hires me to help shape their culture: Those who say they are all-in and those who are all-in. TODAY’S LESSON: Leaders must be “all-in” or “all-out” on a change in culture; there is no middle ground that you(…)






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Steve’s Memes: Taking Advantage of Someone






Today’s Lesson: The worst time to take advantage of someone   Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” TODAY’S LESSON: The worst time to take advantage of someone is when you can.  






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Steve’s Memes: Negative People






  Today’s Lesson: Identifying Problems is Easy   Isn’t it interesting how the negative people in your life tend to spend most of their time trying to get you to join in their misery? TODAY’S LESSON: It’s not hard to find people who can identify problems. To be truly valued in your organization, become the(…)






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Steve’s Memes: How You Got On Top






  Today’s Lesson: Disciplined, repeatable processes   Most car dealers are coming off a record year that had nothing to do with strong, disciplined, repeatable processes intended to WOW their customers and improve employee retention. TODAY’S LESSON: If you don’t know how you got to the top, you have no idea how to stay there.(…)






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How To Set & Sell Owner Marketing Appointments – PART 10






  How To Set and Sell Owner Marketing Appointments – PART 10 TRANSCRIPT: There are four steps to the perfect appointment and the first step is 100% on you, Mr. Salesperson, or Ms. Salesperson, and that is strong appointment setting. This is the first step to the perfect appointment. Now the goal is an appointment(…)






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How To Set & Sell Owner Marketing Appointments – PART 9






  How To Set and Sell Owner Marketing Appointments – PART 9 TRANSCRIPT: So, can you do this? Can you sell 30 cars next month, if you’re not already a 30 car a month person, all through owner marketing efforts? Remember, these are higher grossing deals that take less time. Can you do all of(…)






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Appointment-Driven Communications – Part 16






Appointment-Driven Communications – Part 16 TRANSCRIPT: Now, because this is more of a talk track class, more of a phone skills training class, if you will, and not the full ‘Creating an Appointment Culture ‘class, we’re not going to go through all four steps of the perfect appointment, but, we will touch on two that have(…)






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Appointment-Driven Communications – Part 15






Appointment-Driven Communications – Part 15 TRANSCRIPT: So many teams, in automotive, lack discipline. It doesn’t make you bad people. You just are so easy to get off the phone. Someone says they’ll be in Saturday morning and your team doesn’t want to screw up that deal, they think they’ve got a Saturday appointment, so they say,(…)






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Appointment-Driven Communications – Part 14






Appointment-Driven Communications – Part 14 TRANSCRIPT: Okay, we’ve talked about the ‘why’ you need to use these talk tracks to drive an appointment culture. We’ve talked about why you need appointments. In general, why you want to live in an appointment culture. We also did the ‘whats’. The ‘what’ to say, right? What the talk tracks(…)






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Appointment-Driven Communications – Part 12






Appointment-Driven Communications – Part 12 TRANSCRIPT: Okay, let’s do a couple of goal driven voicemails, right? Just so we know we’re on the same page and you can hear them all the way through. These are not all the talk tracks that we have and not all the appointment driven talk tracks that you might use,(…)






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