automotive

How To Attract & Sell The Millennial Car Buyer – PART 19






How To Attract & Sell The Millennial Car Buyer (PART 19) TRANSCRIPT: Okay, part eight. Let’s just into sales in the dealership. This is the last section we’re going to talk about in this series, Attract and Sell the Millennial Buyer. Do you remember these quick stats from the earlier parts according to AutoTrader? In 2015(…)






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How To Attract & Sell The Millennial Car Buyer – PART 18






How To Attract & Sell The Millennial Car Buyer (PART 18) TRANSCRIPT: You know what? Think about it. Bad experiences and service, they hurt the entire store. A negative customer experience in our service department leads to distrust in our entire dealership and it reduces profits in our sales department. You know what? You can reverse(…)






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How To Attract & Sell The Millennial Car Buyer – PART 17






How To Attract & Sell The Millennial Car Buyer (PART 17) TRANSCRIPT: Service only gets one shot. Consumer Reports says that 91% of consumers will not do business with you a second time if you botch it the first time. We need to assume it’s everybody’s first time. Ask yourself, if I knew nothing about my(…)






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How To Attract & Sell The Millennial Car Buyer – PART 16






How To Attract & Sell The Millennial Car Buyer (PART 16) TRANSCRIPT: When I talk about this service scheduling thing, think about your online scheduling apps. They’ve got to be simple. They’ve got to be intuitive. They’ve got to make sense. They’ve got to be easy to do. Look at this one form, the one that’s(…)






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How To Attract & Sell The Millennial Car Buyer – PART 15






How To Attract & Sell The Millennial Car Buyer (PART 15) TRANSCRIPT: Let’s talk about service in the dealership with today’s connected customer. Remember that today is about the connected customer a whole lot more than just talking about millennials. Let’s be clear that the service opportunity is huge for dealers. DMEautomotive says that 77% of(…)






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How To Attract & Sell The Millennial Car Buyer – PART 14






How To Attract & Sell The Millennial Car Buyer (PART 14) TRANSCRIPT: Okay let’s jump into part six. Section six here, hiring millennials. It’s important to understand that connected buyers are all fairly similar, right? We talked about that, but millennial employees are actually a little bit different than previous generations. For example, millennials prefer to(…)






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How To Attract & Sell The Millennial Car Buyer – PART 13






How To Attract & Sell The Millennial Car Buyer (PART 13) TRANSCRIPT: Digital marketing is important, but you shouldn’t wait for the connected customer to come to you. Database marketing, equity mining, and selling in the service drive. These are critical components today. When you do these things right, you can catch your customers before(…)






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How To Attract & Sell The Millennial Car Buyer – PART 12






How To Attract & Sell The Millennial Car Buyer (PART 12) TRANSCRIPT: All right, when we talk about the connected buyer in mobile, I don’t want you to overthink mobile. Okay? Mobile is only the most important part of your marketing strategy to attract the connected buyer. Don’t overthink it. It is the most important. Okay?(…)






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How To Attract & Sell The Millennial Car Buyer – PART 11






How To Attract & Sell The Millennial Car Buyer (PART 11) TRANSCRIPT: Let’s talk about how millennial friendly pricing drives the 61%. Think about it. 99% of consumers expect a hassle before they walk onto a lot. They’ve said that, 99%. People are price sensitive today because they have access to more price information than ever.(…)






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How To Attract & Sell The Millennial Car Buyer – PART 10






How To Attract & Sell The Millennial Car Buyer (PART 10) TRANSCRIPT: We talk about your overall marketing mix, your overall marketing message rather, and what its focus should be. You really need to focus on that 61%. You need to make sure that to attract the connected buyer, our marketing has to address their fears.(…)






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