appointment setting

Simple Strategy #7: The First Call Should Be the Call






  Simple Strategy #7: The First Call Should Be the Call TRANSCRIPT: Simple strategy #7 for closing more internet deals today? It’s simple. The first call should be THE call. Here’s the problem: our teams expect to make more than one call to schedule an appointment that shows. It’s because, as we learned in Simple Strategy(…)






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Simple Strategy #4: Treat EVERY Lead Like it’s an Order






  Simple Strategy #4: Treat EVERY Lead Like it’s an Order TRANSCRIPT: Simple Strategy #4 for closing more internet deals today? Treat EVERY lead like it’s an order. Because it IS an order. The problem is that most dealers today respond to leads as if the lead is merely an attempt for more information. This is(…)






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How To Set & Sell Owner Marketing Appointments – PART 13






  How To Set and Sell Owner Marketing Appointments – PART 13 TRANSCRIPT: So we’re at the fourth step of the perfect appointment. This is the SHOW. It’s called ‘in-store VIP treatment’. We want to meet and greet this customer like the true VIP they are. If the managers have memorized all the details, imagine(…)






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How To Set & Sell Owner Marketing Appointments – PART 10






  How To Set and Sell Owner Marketing Appointments – PART 10 TRANSCRIPT: There are four steps to the perfect appointment and the first step is 100% on you, Mr. Salesperson, or Ms. Salesperson, and that is strong appointment setting. This is the first step to the perfect appointment. Now the goal is an appointment(…)






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How To Set & Sell Owner Marketing Appointments – PART 8






  How To Set and Sell Owner Marketing Appointments – PART 8 TRANSCRIPT: As I said, you’re going to get voicemail 900 times. So, if you’re going to leave 800 to 900 voicemails next month, you need to understand what the voicemails should sound like. There are four rules of voicemail that I need you(…)






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How To Set & Sell Owner Marketing Appointments – PART 6






  How To Set and Sell Owner Marketing Appointments – PART 6 TRANSCRIPT: Okay, so we know how to make the call, we know what to say on the call, we understand how to overcome a lot of the objections, especially when they are buying signals. “But, Steve, what if I come up against an(…)






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How To Set & Sell Owner Marketing Appointments – PART 5






  How To Set and Sell Owner Marketing Appointments – PART 5 TRANSCRIPT: Another buying signal you need to watch out for is, “What about my payments?” See, he wants to buy. He’s picturing himself in your new vehicle right now, but he’s worried about his payments. There is only one answer to that, “Mr.(…)






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How To Set & Sell Owner Marketing Appointments – PART 4






  How To Set and Sell Owner Marketing Appointments – PART 4 TRANSCRIPT: Now, be prepared. They may have been thinking about selling their vehicle and they may choose one of those times and you’ve got to be ready for that. You’ve got to be ready for that but, more often than not, even if(…)






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How To Set & Sell Owner Marketing Appointments – PART 3






  How To Set and Sell Owner Marketing Appointments – PART 3 TRANSCRIPT: There are a lot of benefits to appointments, right? We just talked about how I can balance out my day, my week, right? Imagine if my Wednesdays started out being like my Saturdays. I showed you the higher closing percentages with appointments,(…)






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How To Set & Sell Owner Marketing Appointments – PART 2






  How To Set and Sell Owner Marketing Appointments – PART 2 TRANSCRIPT: So there are a lot of opportunities for why we need to start setting appointments. The number one reason is we are going to close at a much higher rate. The average dealer closes about one in five traditional UP’s – really,(…)






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