appointment setting

How To Sell Cars Online or Offline (PART 27)






How To Sell Cars Online or Offline (PART 27) TRANSCRIPT: “But Steve, how do we start this?” We already had that question, didn’t we but Rick Ricart said, “You know what? There are three things.” He said, “There are three things you need to do to start this.” One, you have to approach this with no(…)






More

How To Sell Cars Online or Offline (PART 26)






How To Sell Cars Online or Offline (PART 26) TRANSCRIPT: Now, we’ll talk about the perfect appointment. Executed perfectly, the perfect appointment gets dealers 80% plus show rates and 80% plus close rates. There are four steps to the perfect appointment. The first two are strong appointment setting, which we’re not going to do today and(…)






More

How To Sell Cars Online or Offline (PART 25)






How To Sell Cars Online or Offline (PART 25) TRANSCRIPT: Of course, online to offline where they start online and finish up at your dealership, that’s going to be the most common path and it’s already 39% of your business today. We already understand online form completion leading to offline. We’re going to talk about the(…)






More

How To Sell Cars Online or Offline (PART 24)






How To Sell Cars Online or Offline (PART 24) TRANSCRIPT: We need a broad strategy because there is no one size fits all. That’s one of the many things, by the way, that Beepi didn’t understand. That’s something that CarMax and Carvana don’t quite understand today. I can’t do any of the deal at CarMax as(…)






More

How To Sell Cars Online or Offline (PART 23)






How To Sell Cars Online or Offline (PART 23) TRANSCRIPT: Let’s level set for a second because customers see no differences between your online and your offline businesses. Just like booking a hotel in a ritzcartlon.com. Just because I booked online doesn’t mean the experience won’t be fantastic offline. Think about it. In fact, if I(…)






More

How To Sell Cars Online or Offline (PART 22)






How To Sell Cars Online or Offline (PART 22) TRANSCRIPT: “Steve, don’t we have to start doing online sales first to make it happen?” No. We’ve actually had a hybrid system, this hybrid online/offline buying system for a long time. It’s called internet sales. For most dealerships, though, you’re just collecting and responding to leads. You(…)






More

How To Sell Cars Online or Offline (PART 21)






How To Sell Cars Online or Offline (PART 21) TRANSCRIPT: All right. “Steve, how do I market this, okay? I want to add to my website but I want to make sure that people show up on my website and start buying cars.” Like all marketing you do, everything should be seamless. Everything should flow together.(…)






More

How To Sell Cars Online or Offline (PART 20)






How To Sell Cars Online or Offline (PART 20) TRANSCRIPT: Let’s talk about some of the pros and cons. First, let’s talk about the cons of the best online tools out there. This is not me saying it. This is Rick Ricart talking about AutoFi from Ricart Automotive. I asked him. I said, “What are the(…)






More

How To Sell Cars Online or Offline (PART 19)






How To Sell Cars Online or Offline (PART 19) TRANSCRIPT: “Okay, Steve. We sold a car. Now, what happens? We had this great experience online, right, but we sold the car and we know that it requires a wet signature.” This is where you can fail. This is where, when you talk about how we going(…)






More

How To Sell Cars Online or Offline (PART 18)






How To Sell Cars Online or Offline (PART 18) TRANSCRIPT: When we do self-desking, these have to be to-the-penny calculations, don’t they? Plus, throughout the online process, they may want some assistance. You should have a BDC capable of answering questions via a robust online chat texting partner. “Steve, oh. Wait, Steve, we got to add(…)






More

Do NOT follow this link or you will be banned from the site!