Steve’s Memes: When Everything Is Critical, Then Nothing Is

Today’s Lesson: Focus on those things that actually move the needle.


Moving the needle

ZMOT… Big Data… and now Micro-Moments?!?!? Unless you’re the CMO of a Fortune 500 company, it’s better to focus your marketing and sales efforts on those things you can (1) Easily Measure; (2) Quickly Understand; and (3) Successfully Influence. For most of us, that means we need to set our sights on the boring and the mundane and the effective.


When everything is critical, then nothing is.