Leadership Skills

Creating an Appointment Culture – Part 15






Creating an Appointment Culture – Part 15 TRANSCRIPT: The second step to the Perfect Appointment is something we call appropriate appointment confirmation. Appropriate appointment confirmation is a tough process to write about because, really, every appointment can have a different confirmation process depending on how far out the appointment is set. The goal is the(…)






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Creating an Appointment Culture – Part 13






Creating an Appointment Culture – Part 13 TRANSCRIPT: From an internet standpoint, it is important to understand that your store really is just one of nine that is competing for a prospect’s business. Prospects will submit multiple leads on multiple sites. Or, in some cases the aggregators, the people who aggregate leads then sell them(…)






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Creating an Appointment Culture – Part 12






Creating an Appointment Culture – Part 12 TRANSCRIPT: In the last session from this lesson, we learned what it would sound like to leave a really compelling voicemail. We left a voicemail that created a sense of urgency for a prospect or a “be back” who was interested in a new car. Now, we are(…)






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Creating an Appointment Culture – Part 5






Creating an Appointment Culture – Part 5 TRANSCRIPT: This is some really ground breaking stuff here… Appointment driven cultures have appointment driven goals. Meaning the goal of our digital marketing is to drive conversions. It cannot be branding, impressions, or engagement. Those can be side benefits of digital marketing, but our true goal that our(…)






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Creating an Appointment Culture – Part 3






Creating an Appointment Culture- Part 3 TRANSCRIPT: Right now you are probably living off the Up-bus. What does that mean? It means your traffic goes through peaks and valleys. Most of your traffic is probably on the weekends, creating lots of bottlenecks. See, when you live off the Up-bus, your traffic controls you. What we(…)






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