Digital Marketing

How To Attract & Sell More Trade-In Leads (PART 6)






How To Attract & Sell More Trade-In Leads (PART 6) TRANSCRIPT: This is my auto-response, and I’m going to go through it, and then we’ll talk about auto-responses in general. A confirmation from Steve’s Honda. “Hi, Bob. This is an automated response to let you know we received your request for a no-obligation vehicle appraisal. We(…)






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How To Attract & Sell More Trade-In Leads (PART 5)






  How To Attract & Sell More Trade-In Leads (PART 5) TRANSCRIPT: This is the trade connection process. The reason that we have a separate part just to try to connect with trade customers is for those of you who ever had trade leads, you know what I’m talking about. Connecting with a trade lead can(…)






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How To Attract & Sell More Trade-In Leads (PART 4)






  How To Attract & Sell More Trade-In Leads (PART 4) TRANSCRIPT: Alright. The best, by the way, and I talked about an on-page tool a minute ago, the best on-page trade tool I found is from TradePending. It’s extremely responsive. As the customer starts to type, you can see on the top there, as they(…)






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How To Attract & Sell More Trade-In Leads (PART 3)






  How To Attract & Sell More Trade-In Leads (PART 3) TRANSCRIPT: We know we love Kelley Blue Book’s Instant Cash Offer, and I’m recommending that car dealers do this, but I am recommending that you keep it off of your website. Let’s talk about your website for just a moment. There’s a reason that these(…)






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How To Attract & Sell More Trade-In Leads (PART 2)






  How To Attract & Sell More Trade-In Leads (PART 2) TRANSCRIPT: Let’s get into part 1 here, and let’s talk about, “Hey, mommy. Where do these trade leads come from?” Yes, I can end my sentences with a preposition because this isn’t the 17th century, and we’re not speaking Latin, so it’s okay. All right.(…)






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How To Attract & Sell More Trade-In Leads (PART 1)






  How To Attract & Sell More Trade-In Leads (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Steve Stauning Short & Sweet video training lesson. Today’s lesson: How to attract and sell more trade-in leads today. This was originally an Undeniable Advantage live webcast. So if you want to take advantage of our next(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 12)






  How To Gain & Maintain a 5-Star Online Reputation (PART 12) TRANSCRIPT: Alright. We’ve gone through the 8 steps. Don’t leave me now because we’re going to do some best or worst practices here, but I’m just going to review the 8 steps. The bottom line is that these reviews, this stuff online, social reviews,(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 11)






  How To Gain & Maintain a 5-Star Online Reputation (PART 11) TRANSCRIPT: Alright. We got our social media policy, we’ve written how we’re going after snipers and trolls and what we’re going to say, but what about online reviews? A single bad online review, unlike a social media rant, can hurt your revenue for years.(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 10)






  How To Gain & Maintain a 5-Star Online Reputation (PART 10) TRANSCRIPT: So we assessed, we found something negative about us, we need to address it, but we’re going to do it with specific guidelines. You need to write 2 sets of guidelines for your business, one for traditional online reviews. Traditional online reviews are(…)






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How To Gain & Maintain a 5-Star Online Reputation (PART 9)






  How To Gain & Maintain a 5-Star Online Reputation (PART 9) TRANSCRIPT: Alright. Now we fixed it, right? We determined the buzz, we found what was true, we repaired, we replaced things, we got a strategy, we identified the raving fans, we’re enlisting our raving fans, they’re leaving us these great 5 star reviews, now(…)






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