How To Gain & Maintain a 5-Star Online Reputation (PART 4) TRANSCRIPT: So that takes us to step 3, right? We gauged the buzz, we determined the voracity, now we’re on step 3. We need to repair or replace the issues, we need to find out what the issues are, and this is leadership, folks. […]
How To Gain & Maintain a 5-Star Online Reputation (PART 3) TRANSCRIPT: All right. Let’s jump ahead now. We’re in step 2. We’re going to determine the voracity. Some of you are probably like, “Well Steve, that’s a big word. What’s that mean?” Voracity just means true. We’re going to find out are the reviews […]
How To Gain & Maintain a 5-Star Online Reputation (PART 2) TRANSCRIPT: So let’s dive into it because you know what? Because we don’t know what we don’t know, the first step we need to do is we need to gauge the buzz, we need to find out what’s happening, we need to figure out […]
How To Gain & Maintain a 5-Star Online Reputation (PART 1) TRANSCRIPT: Hi, this is Steve Stauning with another Short and Sweet video training session. Today’s lesson: How to Gain and Maintain a 5-Star Online Reputation. We’re going to teach you how to go from good to great in twelve short lessons. This was from […]
Today’s Lesson: Choose Your Words Carefully Remember when actions actually did speak louder than words? Me neither; none of us are that old. TODAY’S LESSON: An unfortunate result of the superficial nature of most everyone is that words matter more than actions… and likely always will. Understanding this and using it to your advantage […]
Today’s Lesson: Find the time or find something new to do with your life. If your people don’t have enough time to provide your current customers with a great experience, don’t worry; pretty soon you’ll have fewer customers. TODAY’S LESSON: Any loser can find excuses; winners find ways to make it happen.
Today’s Lesson: Drop the attitude and lead with solutions. The customer is not always right, but they are always the customer. If you want your angry customer to completely flip out, just keep telling them all the things they did wrong and all the reasons you can’t help them. TODAY’S LESSON: In customer confrontations, […]
Today’s Lesson: Go ask those on the front lines. There’s a reason large retailers with multiple locations continue to struggle with customer service. Hint: You cannot solve this with another meeting in the corporate office. TODAY’S LESSON: Those closest to the customer have all the answers; and they’re just waiting for someone to care enough […]
Today’s Lesson: If your team hates your company, they’ll hate your customers. Years ago, I wholesaled products to a miserable company that was universally hated by customers and vendors alike. I didn’t understand why until I watched a miserable regional VP berate a miserable store manager in front of his miserable subordinates. As soon as the miserable VP […]
Today’s Lesson: Just stop being a rat bastard… Why are you spending thousands to “fix” your online reputation when you’re unwilling to change for free offline? TODAY’S LESSON: You cannot be a Saint online if you’re a rat bastard offline. Consumers aren’t that dumb.
Today’s Lesson: The worst time to take advantage of someone Maya Angelou once said “People will forget what you said,people will forget what youdid, but people will neverforget how you madethem feel.” TODAY’S LESSON: The worst time to takeadvantage of someone is when you can.
Simple Strategy #4: Treat EVERY Lead Like it’s an Order TRANSCRIPT: Simple Strategy #4 for closing more internet deals today? Treat EVERY lead like it’s an order. Because it IS an order. The problem is that most dealers today respond to leads as if the lead is merely an attempt for more information. This is […]
Simple Strategy #2: Manage Internet Teams & BDCs Like Call Centers TRANSCRIPT: Simple Strategy Number 2 for closing more internet deals today? It’s simple. Manage your internet teams and BDC’s like they’re call centers. Because they ARE call centers. See, here’s the problem: Your old-school management style just doesn’t cut it when the prospect […]
How To Set and Sell Owner Marketing Appointments – PART 8 TRANSCRIPT: As I said, you’re going to get voicemail 900 times. So, if you’re going to leave 800 to 900 voicemails next month, you need to understand what the voicemails should sound like. There are four rules of voicemail that I need you […]
Receptionist Training: How To Handle An Angry Customer TRANSCRIPT: This is Steve Stauning with another ‘Steve Stauning Short & Sweet’ video training lesson. Today’s lesson: Eight short & sweet lessons on how to handle an angry customer. Now, this video describes the short and sweet methods that you can use to handle any angry customer […]
The 5 Must Haves for Creating a Successful Automotive BDC – PART 6 TRANSCRIPT: Okay, the final ‘must have’ for your dealership to have a successful BDC sustained over the long term is simply this: all of your sales managers, all of them, must support and defend the BDC. Despite the fact that we’ve had this […]
The Appointment Culture Light – PART 7 TRANSCRIPT: Remember step two – we’re going to make some cosmetic changes. Dealers have found that making just a few cosmetic changes actually gets much of the team off the fence and into the ‘appointment culture’. First we’re going to create that attractive full color VIP appointment folder. It […]
The Appointment Culture Light – PART 3 TRANSCRIPT: Let’s talk again about the ‘clock bias’, right? Stephen Covey explained it as “Have you ever been too busy driving to stop and get gas?” In the dealership world, this sentiment is often relayed to me like this, “We don’t have time to manage our confirmations”. “We don’t […]
The Appointment Culture Light – PART 2 TRANSCRIPT: Now, you would think, given these two alternatives; be a Walmart of car dealers or be a Ritz-Carlton of car dealers, that every salesperson out there (every commissioned salesperson), and especially, every manager, would choose the latter. Make no mistake; the Walmart of car dealers doesn’t need desk […]