Appointment-Driven Communications

Appointment-Driven Communications is the phone training, talk-track and email/voicemail best practices course for anyone who wants to have success in an Appointment Culture in their dealership. If you’re a car salesman and you want to sell more cars at higher grosses, then you must become proficient at setting appointments that show and buy. If that describes you, then this course was designed specifically for you. To read the transcripts of any video in this series, please visit the post dedicated to that lesson:

Appointment-Driven Communications – Part 1

Appointment-Driven Communications – Part 2

Appointment-Driven Communications – Part 3

Appointment-Driven Communications – Part 4

Appointment-Driven Communications – Part 5

Appointment-Driven Communications – Part 6

Appointment-Driven Communications – Part 7

Appointment-Driven Communications – Part 8

Appointment-Driven Communications – Part 9

Appointment-Driven Communications – Part 10

Appointment-Driven Communications – Part 11

Appointment-Driven Communications – Part 12

Appointment-Driven Communications – Part 13

Appointment-Driven Communications – Part 14

Appointment-Driven Communications – Part 15

Appointment-Driven Communications – Part 16

Appointment-Driven Communications – Part 17

Appointment-Driven Communications – The Test

 

Phone Skills Training

4 Comments

  1. RR
    Aug 13, 2016 @ 14:18:45

    I don’t sell cars, but as an independent service provider I do need to set appointments for myself. Your S&S clips are great! I’ve studied and applied many cold calling and appointment setting methods, but your clips cut to the chase. Thanks! I particularly liked your recap steps at the end of the appointment setting call. “I can count on you…?”

    Reply

    • Steve Stauning
      Aug 13, 2016 @ 14:20:12

      RR – Thank you for the kind words! I’m glad to hear these videos have value in and out of automotive retail.

      Good selling!

      – Steve

      Reply

  2. Roy Kehler
    Jun 15, 2015 @ 15:11:55

    Good Morning Steve,
    My name is Roy Kehler. Our business is located in the province of Manitoba, Canada. (Home of the Winnipeg Jets). You don’t know me but I respect your expertise. We recently started a contact center that sets appointments for the sales staff at auto dealers. Keep in mind we only call their existing customer base to set appointments for an upgrade sale. We have tested our software, scripts and staff performance for the last 8 weeks. Before we roll out our services to more than the 5 dealers we used in our test period I wanted to get your opinion on industry average appointment setting rates. For example: in our situation, calling a dealer’s existing customers only, how many of the customers our agents actually talk to should become an appointment?
    I thank you for your time and will be grateful for your answer.
    royk

    Reply

    • Steve Stauning
      Jun 15, 2015 @ 20:48:30

      Thank you for your kind words.

      The appointment ratios we see for owner marketing (database) calls can vary widely based on a number of factors. The two with the greatest impact we see are Equity Position and Talk Track Used.

      Using our talk tracks (“we have a buyer and immediate need for your…”) to call people who have some equity (or manageable negative equity) generates roughly 1 appointment shown for every 2-3 customers reached. I’m not sure if this data would hold for a third-party, offsite call center such as yours, but it should be close (I would think). (Coincidentally, we just released a new series focused on these calls and how they fit in the Appointment Culture: http://stevestauning.com/how-to-set-and-sell-owner-marketing-appointments/)

      Good selling!

      Reply

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